IDG CMO Perspectives: Loren Jarrett, Chief Marketing Officer, Progress

CIO | Oct 4, 2018

Loren Jarrett, CMO of Progress, has assembled a team of “doers” to help create the “best-next” experience for customers. In a conversation with Rob O’Regan, global content director with IDG Communications, Loren details how her team is using AI and machine learning to gauge which marketing tactics are driving business.