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Interview: Sara Spivey, CMO, Bazaarvoice
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Interview: Sara Spivey, CMO, Bazaarvoice

IDG.TV | Jul 14, 2017

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.

Copyright © 2017 IDG Communications, Inc.

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