Location-Based Data: IT Leaders Discuss its Importance, Use Cases, and how it is Required for Your Business

LOCATION-BASED DATA is growing in importance to large organizations in a wide array of industries. In fact, 95% of global companies are already using location-based services and data to enrich and improve the customer experience, enhance employee safety, and drive product design decisions.

IDG recently held a roundtable of CIOs and senior technology leaders from 11 large enterprises to discuss the applications and challenges of location based data. The participants work at companies in a variety of industries, including global banking and finance, enterprise technology, and telecommunications. 

The event was sponsored by Esri, a global provider of geographic information system software, which includes the ArcGIS platform, a platform-as-aservice (PaaS) solution for delivering location services to software developers.