How Media Companies Thrive in the Digital Age

It’s an understatement to say the media industry has dramatically changed over the past few decades. When internet technology arrived in the early 1990s, it quickly upended how content is created, distributed, and marketed. And on the surface, these changes seemed to imply that technology has taken the upper hand, with the media industry a passive pawn. But there is nothing passive about how the industry has responded to the constant development and proliferation of new technologies like mobile devices and cloud storage. To the contrary, media companies are increasingly using technology to their benefit.