The importance of multitouch attribution: Why getting in the data weeds leads to better decision-making

The importance of multitouch attribution: Why getting in the data weeds leads to better decision-making

As an organization, you want to understand if you’re making the right marketing investments. Smart enterprises follow a data-driven approach

07/17/18

Paving a consumer’s journey: from research to retrieval, and data’s role

Paving a consumer’s journey: from research to retrieval, and data’s role

Data is vital to understanding the customer journey, but how a brand uses it can be the difference between a winning customer experience and a lackluster one

06/25/18

It’s time to democratize data for everyone in your marketing organization

It’s time to democratize data for everyone in your marketing organization

Today’s marketers and business leaders need to leverage technologies that use algorithms and statistics to drive more marketing efficiency—all without requiring technical expertise

06/06/18

Why data democratization is crucial to your business

Why data democratization is crucial to your business

Data democratization will catapult companies to new heights of performance—if done right

04/10/18

Data governance: the key to building consistent, outstanding digital experiences

Data governance: the key to building consistent, outstanding digital experiences

The investment required for data governance is the price organizations must pay for their teams to have access to the right data at the right time

02/06/18

Harnessing the power of analytics to boost in-store sales

Harnessing the power of analytics to boost in-store sales

Strategically investing in analytics and data management can translate into improved customer experiences

01/05/18

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