Or Shani

Opinions expressed by ICN authors are their own.

Or Shani is CEO and founder of Albert Technologies Limited, makers of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by top brands, including Harley-Davidson, Cosabella, Dole Asia, EVISU, Made.com, and several others.

Or and a team of 80 data scientists, engineers, and mathematicians spent seven years reverse engineering human logic and intuition to unravel the conscious and subconscious decisions humans make throughout multi-channel digital marketing campaigns. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and transactions (online and in-store) at a scale not humanly possible by even the largest marketing teams.

Or took Albert Technologies Limited (formerly Adgorithms), public in 2015, raising $42 million on the London Stock Exchange. In 2016, Albert Technologies (then Adgorithms), ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Albert Technologies attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy data and technology complexities for top brands.

Or Shani is Chairman and Founder of the AI Marketing Association. He’s also a member of the Forbes Technology Council and the Young Presidents Organization (YPO). He regularly contributes to publications, including Forbes, VentureBeat, Wired, AdExchanger, MarTech Today, CMO.com, Marketing Land, and others.

The opinions expressed in this blog are those of Or Shani and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.