Eric Matisoff

Opinions expressed by ICN authors are their own.

Eric Matisoff is the Analytics & Data Science Evangelist at Adobe with 10 years of digital experience working with data and visualizations. Eric has spent the majority of his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe Analytics Cloud customers on hundreds of digital experiences across high-tech, automotive, consumer products, financial, travel, retail, and healthcare verticals.

Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action.

The opinions expressed in this blog are those of Eric Matisoff and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

The importance of multitouch attribution: Why getting in the data weeds leads to better decision-making

Paving a consumer’s journey: from research to retrieval, and data’s role

Paving a consumer’s journey: from research to retrieval, and data’s role

Data is vital to understanding the customer journey, but how a brand uses it can be the difference between a winning customer experience and a lackluster one

It’s time to democratize data for everyone in your marketing organization

It’s time to democratize data for everyone in your marketing organization

Today’s marketers and business leaders need to leverage technologies that use algorithms and statistics to drive more marketing efficiency—all without requiring technical expertise

Why data democratization is crucial to your business

Why data democratization is crucial to your business

Data democratization will catapult companies to new heights of performance—if done right

Data governance: the key to building consistent, outstanding digital experiences

Data governance: the key to building consistent, outstanding digital experiences

The investment required for data governance is the price organizations must pay for their teams to have access to the right data at the right time

Harnessing the power of analytics to boost in-store sales

Harnessing the power of analytics to boost in-store sales

Strategically investing in analytics and data management can translate into improved customer experiences

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