30 top SaaS companies for business

These leading SaaS providers offer IT management, business management, marketing, productivity, collaboration, and other applications from the cloud.

1 2 Page 2
Page 2 of 2


Anaplan’s cloud-based platform is designed to help companies transform the way they see, plan, and run their business. The platform is aimed at a variety of business functions including finance, supply chain, human resources, sales, and marketing. It replaces siloed spreadsheets and “point solutions” with a single system to house data that can be accessed via a dashboard.

The company calls its approach “connected planning,” with users able to work in Anaplan from any location to model scenarios, review performance, predict future trends, and develop data-driven budgets, forecasts, and plans that are automatically updated to reflect real-time data and deliver real-time insights.

In addition to the company’s proprietary Hyperblock technology, the Anaplan platform is embedded with several artificial intelligence and machine learning components. These include PlanIQ, a forecasting tool designed to help users create more accurate forecasts. Anaplan offers PlanIQ as a managed service, including sales forecasting, commercial revenue planning, profit center revenue forecasting, operating expense forecasting, and workforce planning.

PlanIQ automatically converts data into forecast engine formats to avoid manual data preparation and allow users to focus on more productive activities. A wizard-like user interface simplifies model configuration and training.

Anaplan says it has more than 1,700 global customers and a network of more than 175 global partners, including Deloitte, Wipro, and Accenture.  


Atlassian is an enterprise software provider that creates products designed for users such as project managers, software developers, and content managers. It’s perhaps best known for Jira, its issue-tracking application, and Confluence, its team collaboration and wiki product.

The company’s software helps teams organize, discuss, and complete shared work. Teams at more than 144,000 organizations, including General Motors, Bank of America Merrill Lynch, NASA, Lyft, Verizon, and Spotify, are using Atlassian’s project tracking, content creation and sharing, and service management products.

In addition to project and issue tracking, the Jira software line provides enterprise agile planning, basic business management, and IT service desk and customer service. Atlassian’s products also offer incident management and communication, document collaboration, Git version control, continuous integration and release management, and cloud security including access control, single sign-on, and identity management.


Adobe Experience Cloud is a suite of applications for marketing, analytics, advertising, and commerce. Each of these is integrated on a cloud platform, along with service, support, and an open ecosystem.

Among the products Adobe offers are analytics (including web, marketing and cross-channel, and predictive analytics), audience profiles, content management, campaign management (including email marketing, customer journeys, omnichannel marketing), advertising, and personalization.


Payroll management provider ADP offers a suite of human capital management applications for human resources (HR), payroll, and employee benefits. HR services include access to forms and documents, a feature to create personalized employee handbooks, a job description wizard to develop detailed job descriptions, and HR checkups to compare a company’s HR practices with standard best practices.

Payroll services include online payroll processing; payroll tax calculations; federal, state, and local government compliance support; custom-configured and integrated payroll with HR; and automated employee data syncing. Employee benefits administration services include administration of benefits such as retirement plans and group health insurance.


Cisco’s SaaS offering WebEx is a set of online meeting, web conferencing, and videoconferencing applications, including meeting, training, event, support, and sales centers. All WebEx products are part of Cisco’s collaboration portfolio. The WebEx Suite is a cloud-based service that provides a collaboration suite for teams to create content, meet, message, call, use whiteboards, and share data, regardless of their location.


The DocuSign Agreement Cloud is designed to make it easier for parties to do business with each other, via contracts and other types of agreements. It includes more than a dozen applications covering the agreement process, including preparing, signing, acting on, and managing agreements.

Among the capabilities are generating and negotiating agreements as part of a full contract lifecycle management system, generating sales contracts through Salesforce, electronic signatures, various identity options, certificate-based signing, and electronic notarization.


Eventbrite is a cloud-based event management and ticketing platform that lets users organize events and sell online tickets for events such as charity programs, music festivals, and conferences.

The company’s event management software is designed to help companies grow their events via  built-in event promotion and social sharing tools; monitor sales performance through access to reports; send invitations and track ticket sales; and scan tickets at events.


GitHub, a subsidiary of Microsoft, provides hosting for software development version control using Git, a distributed version-control system for tracking changes in source code during software development.

The company’s cloud offering provides all of the version control and source code management functionality of Git, as well as its own features such as access control and collaboration capabilities including bug tracking, feature requests, task management, and wikis.


is Google Cloud’s productivity software offering, comprised of applications such as Gmail (email), Docs (document creation and sharing), Sheets (spreadsheet creation and sharing, Drive (file storage and synchronization), and Calendar (time management and scheduling). G Suite also features enterprise-specific offerings such as Hangouts Meet for video meetings and Hangouts Chat for collaboration.

The platform is used by more than one billion people and more than five million paying businesses worldwide, according to Google. G Suite is designed with real-time collaboration and machine intelligence.

G Suite’s customers span industries and businesses of all sizes, including “digital native” companies such as Spotify and Netflix, established market leaders such as Airbus and Whirlpool, and companies with large frontline, mobile workforces.

Artificial intelligence (AI) is a key component of G Suite, with features such as Smart Compose, Explore, Quick Access, Nudging, and Smart Reply. G Suite also offers third-party workflow integrations with offerings from SAP, Salesforce, Microsoft, Box, Slack, and Zoom.


This online meeting application supports secure connections over any type of device. GoToMeeting features business messaging capabilities that lets users chat with others both inside and outside the company and then instantly transition into a full meeting.

Other features include a Smart Meeting Assistant that lets users search through and share automatic transcripts of recorded meetings; a personal meeting room with custom URL; up to 25 high-definition video feeds per session; desktop and application sharing; and cloud recording to store meetings online for easy review and sharing.


Along with TurboTax and Mint, Intuit offers QuickBooks, an accounting software package, as a cloud service. QuickBooks applications are aimed mostly at small and mid-sized businesses and include functions such as customer payments, management and payment of bills, and payroll management.

Intuit has integrated a number of web-based features into QuickBooks, including remote access capabilities, remote payroll assistance and outsourcing, electronic payment, online banking and reconciliation, and marketing.


Jamf Pro is an enterprise mobility management (EMM) suite for managing Apple devices. Administrators can use the software to provision and configure iPhones, iPads, and Macs and to automate other management tasks for devices and applications that run on Apple operating systems.

The platform provides automatic provisioning of mobile apps for users. Managers can automatically collect hardware, software, and security configuration details from Apple devices; create custom reports and alerts; and manage software licenses and warranty records.


Mailchimp offers a cloud-based marketing automation platform and email marketing service. Among the key components are Marketing CRM (customer relationship management), which gathers market audience contact information into one place so marketers can reach the audience or portions of it.

Also featured is an audience dashboard that allows users to instantly launch campaigns based on what they’ve learned from data on the audience, so campaigns can keep specific contacts’ interests in mind. Tags and segments make it easy to organize contacts in meaningful ways, so users can quickly act on insights from data. And a personalization feature ensures that marketing messaging is aimed at the right people and at the right time.


MathWorks specializes in mathematical computing software, and one of its key products is MATLAB, which enables users to analyze data, develop algorithms, and create models. The software, which can be used entirely online in MathWorks Cloud, combines a desktop environment designed for iterative analysis and design processes with a programming language that expresses matrix and array mathematics.

MATLAB includes a Live Editor for creating scripts that combine code, output, and formatted text in an executable notebook. Applications allow users to see how different algorithms work with data. Analyses can be scaled to run on clusters, GPUs, and clouds with only minor code changes.


Microsoft provides its Office desktop productivity suite in the cloud, under the banner of Office 365. Organizations are adopting the service for cloud-based productivity and collaboration. Office 365 offers the familiar Office applications, infused with AI-powered features, chat-based collaboration, voice and video meetings, and file integration in Microsoft Teams.

The service also includes advanced data protection and identity management, as well as management of technology assets. To date, there are 180 million monthly users of Office 365, 175 million active users of Enterprise Mobility Security, and 800 million Windows 10 devices worldwide, according to the company.

Beyond Office 365, Microsoft’s Azure cloud offerings such as Azure IoT Central and Azure Sentinel offer scale and integration across multiple endpoints such as Office and Windows. And the Microsoft Power Platform, including Microsoft PowerAppsMicrosoft Flow, and Microsoft Power BI, are designed to help customers use data to drive business results.

In addition, Dynamics 365 is a collection of intelligent, cloud-based business applications designed to remove the complexity of disparate CRM and ERP systems by creating modular SaaS services that work together on a single platform.


Oracle’s NetSuite was one of the earliest SaaS providers, and its cloud services have been used by some 18,000 customers across more than 200 countries, according to the company.

Among NetSuite’s key offerings is a cloud-based () platform. Key components of the ERP offering include financial management, with features such as finance and accounting, billing management, revenue recognition management, financial planning, financial reporting and analytics, global accounting and consolidation, and governance, risk and compliance (GRC).

Other main capabilities of the NetSuite ERP offering include order management, designed to accelerate the order-to-cash process by tying sales, finance, and fulfillment to pricing, sales order management, and returns management; production management, to help companies get products to market more efficiently by leveraging real-time visibility into production management processes; supply chain management, to define, execute, and support supply chain and distribution management plans from a single platform; warehouse and fulfillment, to manage end-to-end inventory and inbound/outbound logistics in real time; and procurement, which is designed to improve the accuracy of procure-to-pay processes.

In addition to ERP, NetSuite offers cloud-based global business management, customer relationship management (CRM), human capital management, professional services automation, omni-channel commerce, analytics, and business intelligence.

New Relic

New Relic One is a software analytics platform that monitors a variety of what the company calls “entities”—applications, services, hosts, instances, containers, databases, etc.—to identify their relationships and dependencies and allow organizations to better understand the context of what matters to their business.

A global search feature provides search across all accounts in an enterprise and across domains, from mobile to applications to infrastructure, to provide clear views of organizational structure within an enterprise. Another feature, GraphQL API, adds tags to what users are monitoring so they can quickly search for the systems that are relevant to what they’re trying to achieve.


The Oracle Fusion Cloud Applications Suite offers an integrated set of cloud-based applications designed to run many different parts of a business. These include human resources, customer experience, finance, and supply chain.

Among the key components of the suite are Oracle Fusion Cloud Enterprise Resource Planning, a cloud-based ERP system that provides advanced capabilities such as artificial intelligence to automate manual processes, analytics to react to market shifts in real time, and automatic updates to stay current.

Another member of the suite, Oracle Fusion Supply Chain Management and Manufacturing, connects the various parts of a supply network with an integrated set of cloud business applications. The company also offers Human Capital Management, a cloud-native platform that connects every facet of human resources processes, and Cloud Advertising and Customer Experience, an application that connects all customer relationship data across advertising, marketing, sales, commerce, and service.

More than 30,000 organizations worldwide are using Oracle Fusion Applications to run front-office and back-office business operations, according to the company. Each suite of applications is designed to work together to help eliminate IT complexity and maximize the benefits of data. Built and run on Oracle Cloud Infrastructure, Oracle Fusion Applications are designed to provide the scalability, security, and performance needed to meet today’s businesses demand.


Salesforce is one of the leading CRM platforms, and for many the product is synonymous with cloud-based CRM. The offering includes a number of key functions. The CRM component, Sales Cloud, includes features such as Account and Contact Management to provide a complete view of customers, including activity history, key contacts, customer communications, and internal account discussions; Lead Management to track sales leads; Visual Workflow to design and automate business processes; and Files Sync and Share to share files and track content in real time.

Another Salesforce component is Service Cloud, which includes capabilities such as a suite of productivity tools that give agents a complete, shared view of every customer and interaction; a self-service portal that connects customers to account information and other content; support for multiple channels including mobile messaging, web chat, and social media; and AI-powered predictions and recommendations for service agents.

Salesforce also includes a Marketing Cloud, with features including Journey Builder to create customer experiences across all channels; Email Studio, to build personalized email campaigns; Audience Studio, for capturing and using marketing data from any source on a unified data management platform; and Social Studio, to engage with customers across social media channels.


SAP offers a range of cloud applications and services. SAP S/4HANA Cloud is an enterprise resource planning (ERP) system with built-in artificial intelligence, machine learning, and advanced analytics. Its capabilities support business transformations across multiple industries and can support business functions such as asset management, finance, manufacturing, research and development and engineering, sales, service, sourcing and procurement, and supply chain.  

SAP S/4HANA Cloud can also help organizations stay on top of sustainability efforts and changing regulatory compliance needs through data collection, automation, and advanced analytics. By embedding operational, financial, and experiential data, users can gain visibility and control of materials usage, carbon emissions, and humanitarian and social aspects of business operations.

SAP Concur automates, connects, and simplifies businesses’ expense, travel, and accounts payable (AP) processes. Concur Expense lets employees submit expenses from anywhere. Concur Invoice automates and integrates AP processes. And Concur Travel enables employees to book business travel on their own, at the best rates, and within spending policies.

SAP SuccessFactors supports the next generation of human capital management and human experience management, shifting the focus from transactional human resources processes to ones that serve employees first, the company says.


ServiceNow offers an enterprise cloud platform built on one data model that acts as a “single source of truth” for all of an organization’s assets, knowledge base, and enterprise services. The company began with IT service management and IT operations management but over the years has extended its workflow automation technology beyond IT to other areas of the business.  

The company’s entire product portfolio is built on and powered by the Now Platform, a software suite that includes a number of products and features to digitize workflows. The platform has three main components: IT Workflows, Employee Workflows, and Customer Workflows.

IT Workflow includes IT service management, IT business management, devops, IT operations management, IT asset management, security operations, and governance, risk, and compliance. Employee Workflow includes IT service management, HR service delivery, and governance, risk, and compliance. And Customer Workflow includes customer service management and IT operations management.

With the Now Platform, customers can use ServiceNow products or build new workflow applications with no-code or low-code development tools. In the third quarter of 2019, ServiceNow’s Now Platform New York Release will optimize the platform for mobile, virtual agent, and machine learning technologies.


Shopify Plus is a cloud-based e-commerce platform that enables customers to create online stores and also supports retail point-of-sale systems. The company offers online retailers a suite of services including marketing, payments, shipping, and customer engagement.

The platform is designed to simplify the process of creating and maintaining an online store for small merchants, and provides access to payment gateways including mobile, social, and Shopify Pay’s one-screen checkout. It also features connections to third-party systems, dashboards for viewing sales performance, and reporting tools.


Slack offers collaboration software that enables teams to work via channels, where they can access messaging, tools and files needed to share ideas and content. Channels can be separated by team, project, client, or other factors. Slack’s popularity rests on a friendly API for developers and a combination of ease and power for users.

Using Slack, companies can share channels with other organizations they regularly work with, such as clients, vendors, and partners. Communication can take place by voice or video calls directly from Slack, and there are capabilities for screen sharing and integrated file sharing. Users can drop PDFs, images, videos, and other files directly into Slack.

The Slack App Directory has more than 1,500 applications users can integrate into the platform, or they can build their own applications using application programming interfaces (APIs). The platform has several security features, including single-sign-on via industry standard authentication protocols, support for two-factor authentication, and encryption of data in transit and at rest.


Sophos offers Intercept X Endpoint, and endpoint security platform that combines technologies such as deep learning and endpoint detection and response, to provide against unknown malware, exploits, and ransomware.

The product uses a defense-in-depth approach to endpoint protection rather than relying on one primary security technique. It integrates malware detection and exploit protection with built-in endpoint detection and response. The artificial intelligence built into Intercept X is a deep learning neural network, an advanced form of machine learning that detects both known and unknown malware without relying on signatures.


SurveyMonkey, a global survey software company, offers a cloud-based platform that lets users measure and understand feedback from employees, customers, website and application users, and specific markets. The company’s products and integration services are designed to help organizations improve processes by gaining insights through surveys and other mechanisms. It provides customizable surveys for free and a suite of back-end programs including data analysis, sample selection, bias elimination, and data representation tools for a fee.

Ultimate Software Group

Ultimate’s UKG Pro cloud-based platform offers multiple aspects of HR, payroll, and talent management. The HR component connects employees with the information and resources they need, and managers can track all human capital management information about employees, including personal information, employment history, benefits information, and performance history.

The payroll engine handles complex computations and requirements for employees in the U.S. and Canada, and a benefits administration feature provides benefits enrollment for employees. Another component helps companies expand their recruiting processes by supporting candidate engagement and relationships. Other capabilities included with the SaaS suite include employee document management, performance management, succession management, career development, compensation management, and workforce management


Workday provides a cloud ERP suite that spans financial management, human resource management, and business planning. Among the company’s best-known offerings is Workday Human Capital Management (HCM).

Workday HCM includes a human resource management feature that enables companies to manage the worker lifecycle, create and execute reorganizations, define and manage business processes to meet the needs of teams, and provide a social experience across all devices.

The HCM software also provides reporting and analytics, which allows users to interpret data and take action, see what’s driving metrics with contextual reports and dashboards, provide executives with insights on organizational health, and access thousands of Workday reports and analytics.

Other key features include global compliance, which helps organizations keep up with regulatory changes worldwide; workforce planning, designed to let companies optimize their workforce plans and adapt to change; and talent management, which helps organizations evaluate talent, align pay with performance, and develop future leaders.

Workday’s other major application offerings include business planning, financial management, data analytics, and professional services automation.


Zendesk offers the Zendesk Suite of customer service and engagement products. Among the key features are the ability to embed customer support natively on a company’s website with a Web Widget or within a mobile app, so customers can search for help, start a chat, place a call, or email the company.

Another feature is an Answer Bot, powered by AI, which automatically responds to support queries with relevant help center articles, addressing customer requests while they wait for an agent. Proactive triggers let companies send targeted and behavior-based messages to customers. For example, triggers can help customers complete purchase by automatically reaching out with a chat.

The Zendesk Suite also offers inbound and outbound calling, so companies can receive unlimited inbound calls from customers and follow up or provide proactive support with outbound calls and keep track of calls with automatic ticket creation and call recording. In addition, the Zendesk Suite provides skills-based routing, so companies can automatically assign tickets to the right agents based on their skills, presence, and workload.


Zoom Video Communications provides cloud-based communications software that combines remote video conferencing, online meetings, chat, and mobile collaboration. Users can join a conference from virtually anywhere and via any device. They can sync Zoom meetings with calendar apps and deliver enterprise-grade video conferencing from desktop and mobile devices. Meetings can be recorded locally or in the cloud, with searchable transcripts.

Zoom supports high-definition video and audio for meetings with up to 1,000 video participants and 49 videos on screen. Built-in collaboration tools allow multiple participants to share their screens simultaneously. For security, Zoom provides end-to-end encryption for all meetings, role-based user access, and password protection.


Zuora Central Platform is a subscription order-to-revenue platform designed to make it easier for companies to manage ongoing subscriber relationships via their recurring revenue businesses. Organizations can use the cloud-based offering to launch products on a variety of channels; automate billing, accounting, and collections operations; recognize revenue on any product or service; and calculate key performance indicators (KPIs) and use them to find opportunities to increase recurring revenue. Key components include Dynamic Product Catalog, Subscription Order Management, Rating & Billing, Global Payments, Key Subscription Metrics, and Subscription Accounting.

Copyright © 2021 IDG Communications, Inc.

1 2 Page 2
Page 2 of 2