30 top SaaS companies for business

These leading SaaS providers offer IT management, business management, marketing, productivity, collaboration, and other applications from the cloud.

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In addition to ERP, NetSuite offers cloud-based global business management, customer relationship management (CRM), human capital management, professional services automation, omni-channel commerce, analytics, and business intelligence.

New Relic

New Relic One is a software analytics platform that monitors a variety of what the company calls “entities”—applications, services, hosts, instances, containers, databases, etc.—to identify their relationships and dependencies and allow organizations to better understand the context of what matters to their business.

A global search feature provides search across all accounts in an enterprise and across domains, from mobile to applications to infrastructure, to provide clear views of organizational structure within an enterprise. Another feature, GraphQL API, adds tags to what users are monitoring so they can quickly search for the systems that are relevant to what they’re trying to achieve.


The Oracle Fusion Cloud Applications Suite offers an integrated set of cloud-based applications designed to run many different parts of a business. These include human resources, customer experience, finance, and supply chain.

Among the key components of the suite are Oracle Fusion Cloud Enterprise Resource Planning, a cloud-based ERP system that provides advanced capabilities such as artificial intelligence to automate manual processes, analytics to react to market shifts in real time, and automatic updates to stay current.

Another member of the suite, Oracle Fusion Supply Chain Management and Manufacturing, connects the various parts of a supply network with an integrated set of cloud business applications. The company also offers Human Capital Management, a cloud-native platform that connects every facet of human resources processes, and Cloud Advertising and Customer Experience, an application that connects all customer relationship data across advertising, marketing, sales, commerce, and service.

More than 30,000 organizations worldwide are using Oracle Fusion Applications to run front-office and back-office business operations, according to the company. Each suite of applications is designed to work together to help eliminate IT complexity and maximize the benefits of data. Built and run on Oracle Cloud Infrastructure, Oracle Fusion Applications are designed to provide the scalability, security, and performance needed to meet today’s businesses demand.


Salesforce is one of the leading CRM platforms, and for many the product is synonymous with cloud-based CRM. The offering includes a number of key functions. The CRM component, Sales Cloud, includes features such as Account and Contact Management to provide a complete view of customers, including activity history, key contacts, customer communications, and internal account discussions; Lead Management to track sales leads; Visual Workflow to design and automate business processes; and Files Sync and Share to share files and track content in real time.

Another Salesforce component is Service Cloud, which includes capabilities such as a suite of productivity tools that give agents a complete, shared view of every customer and interaction; a self-service portal that connects customers to account information and other content; support for multiple channels including mobile messaging, web chat, and social media; and AI-powered predictions and recommendations for service agents.

Salesforce also includes a Marketing Cloud, with features including Journey Builder to create customer experiences across all channels; Email Studio, to build personalized email campaigns; Audience Studio, for capturing and using marketing data from any source on a unified data management platform; and Social Studio, to engage with customers across social media channels.


SAP offers a range of cloud applications and services. SAP S/4HANA Cloud is an enterprise resource planning (ERP) system with built-in artificial intelligence, machine learning, and advanced analytics. Its capabilities support business transformations across multiple industries and can support business functions such as asset management, finance, manufacturing, research and development and engineering, sales, service, sourcing and procurement, and supply chain.  

SAP S/4HANA Cloud can also help organizations stay on top of sustainability efforts and changing regulatory compliance needs through data collection, automation, and advanced analytics. By embedding operational, financial, and experiential data, users can gain visibility and control of materials usage, carbon emissions, and humanitarian and social aspects of business operations.

SAP Concur automates, connects, and simplifies businesses’ expense, travel, and accounts payable (AP) processes. Concur Expense lets employees submit expenses from anywhere. Concur Invoice automates and integrates AP processes. And Concur Travel enables employees to book business travel on their own, at the best rates, and within spending policies.

SAP SuccessFactors supports the next generation of human capital management and human experience management, shifting the focus from transactional human resources processes to ones that serve employees first, the company says.


ServiceNow offers an enterprise cloud platform built on one data model that acts as a “single source of truth” for all of an organization’s assets, knowledge base, and enterprise services. The company began with IT service management and IT operations management but over the years has extended its workflow automation technology beyond IT to other areas of the business.  

The company’s entire product portfolio is built on and powered by the Now Platform, a software suite that includes a number of products and features to digitize workflows. The platform has three main components: IT Workflows, Employee Workflows, and Customer Workflows.

IT Workflow includes IT service management, IT business management, devops, IT operations management, IT asset management, security operations, and governance, risk, and compliance. Employee Workflow includes IT service management, HR service delivery, and governance, risk, and compliance. And Customer Workflow includes customer service management and IT operations management.

With the Now Platform, customers can use ServiceNow products or build new workflow applications with no-code or low-code development tools. In the third quarter of 2019, ServiceNow’s Now Platform New York Release will optimize the platform for mobile, virtual agent, and machine learning technologies.


Shopify Plus is a cloud-based e-commerce platform that enables customers to create online stores and also supports retail point-of-sale systems. The company offers online retailers a suite of services including marketing, payments, shipping, and customer engagement.

The platform is designed to simplify the process of creating and maintaining an online store for small merchants, and provides access to payment gateways including mobile, social, and Shopify Pay’s one-screen checkout. It also features connections to third-party systems, dashboards for viewing sales performance, and reporting tools.


Slack offers collaboration software that enables teams to work via channels, where they can access messaging, tools and files needed to share ideas and content. Channels can be separated by team, project, client, or other factors. Slack’s popularity rests on a friendly API for developers and a combination of ease and power for users.

Using Slack, companies can share channels with other organizations they regularly work with, such as clients, vendors, and partners. Communication can take place by voice or video calls directly from Slack, and there are capabilities for screen sharing and integrated file sharing. Users can drop PDFs, images, videos, and other files directly into Slack.

The Slack App Directory has more than 1,500 applications users can integrate into the platform, or they can build their own applications using application programming interfaces (APIs). The platform has several security features, including single-sign-on via industry standard authentication protocols, support for two-factor authentication, and encryption of data in transit and at rest.


Sophos offers Intercept X Endpoint, and endpoint security platform that combines technologies such as deep learning and endpoint detection and response, to provide against unknown malware, exploits, and ransomware.

The product uses a defense-in-depth approach to endpoint protection rather than relying on one primary security technique. It integrates malware detection and exploit protection with built-in endpoint detection and response. The artificial intelligence built into Intercept X is a deep learning neural network, an advanced form of machine learning that detects both known and unknown malware without relying on signatures.


SurveyMonkey, a global survey software company, offers a cloud-based platform that lets users measure and understand feedback from employees, customers, website and application users, and specific markets. The company’s products and integration services are designed to help organizations improve processes by gaining insights through surveys and other mechanisms. It provides customizable surveys for free and a suite of back-end programs including data analysis, sample selection, bias elimination, and data representation tools for a fee.

Ultimate Software Group

Ultimate’s UKG Pro cloud-based platform offers multiple aspects of HR, payroll, and talent management. The HR component connects employees with the information and resources they need, and managers can track all human capital management information about employees, including personal information, employment history, benefits information, and performance history.

The payroll engine handles complex computations and requirements for employees in the U.S. and Canada, and a benefits administration feature provides benefits enrollment for employees. Another component helps companies expand their recruiting processes by supporting candidate engagement and relationships. Other capabilities included with the SaaS suite include employee document management, performance management, succession management, career development, compensation management, and workforce management


Workday provides a cloud ERP suite that spans financial management, human resource management, and business planning. Among the company’s best-known offerings is Workday Human Capital Management (HCM).

Workday HCM includes a human resource management feature that enables companies to manage the worker lifecycle, create and execute reorganizations, define and manage business processes to meet the needs of teams, and provide a social experience across all devices.

The HCM software also provides reporting and analytics, which allows users to interpret data and take action, see what’s driving metrics with contextual reports and dashboards, provide executives with insights on organizational health, and access thousands of Workday reports and analytics.

Other key features include global compliance, which helps organizations keep up with regulatory changes worldwide; workforce planning, designed to let companies optimize their workforce plans and adapt to change; and talent management, which helps organizations evaluate talent, align pay with performance, and develop future leaders.

Workday’s other major application offerings include business planning, financial management, data analytics, and professional services automation.


Zendesk offers the Zendesk Suite of customer service and engagement products. Among the key features are the ability to embed customer support natively on a company’s website with a Web Widget or within a mobile app, so customers can search for help, start a chat, place a call, or email the company.

Another feature is an Answer Bot, powered by AI, which automatically responds to support queries with relevant help center articles, addressing customer requests while they wait for an agent. Proactive triggers let companies send targeted and behavior-based messages to customers. For example, triggers can help customers complete purchase by automatically reaching out with a chat.

The Zendesk Suite also offers inbound and outbound calling, so companies can receive unlimited inbound calls from customers and follow up or provide proactive support with outbound calls and keep track of calls with automatic ticket creation and call recording. In addition, the Zendesk Suite provides skills-based routing, so companies can automatically assign tickets to the right agents based on their skills, presence, and workload.


Zoom Video Communications provides cloud-based communications software that combines remote video conferencing, online meetings, chat, and mobile collaboration. Users can join a conference from virtually anywhere and via any device. They can sync Zoom meetings with calendar apps and deliver enterprise-grade video conferencing from desktop and mobile devices. Meetings can be recorded locally or in the cloud, with searchable transcripts.

Zoom supports high-definition video and audio for meetings with up to 1,000 video participants and 49 videos on screen. Built-in collaboration tools allow multiple participants to share their screens simultaneously. For security, Zoom provides end-to-end encryption for all meetings, role-based user access, and password protection.


Zuora Central Platform is a subscription order-to-revenue platform designed to make it easier for companies to manage ongoing subscriber relationships via their recurring revenue businesses. Organizations can use the cloud-based offering to launch products on a variety of channels; automate billing, accounting, and collections operations; recognize revenue on any product or service; and calculate key performance indicators (KPIs) and use them to find opportunities to increase recurring revenue. Key components include Dynamic Product Catalog, Subscription Order Management, Rating & Billing, Global Payments, Key Subscription Metrics, and Subscription Accounting.

Copyright © 2021 IDG Communications, Inc.

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