11 ways Google Cloud beats AWS

From Firebase to sustained use discounts, let’s count the reasons why Google Cloud might be a better choice

There’s no mistaking that Amazon Web Services is incredibly dominant in the cloud. The company has released so many products and created so many amazing tools that the marketplace has responded by rewarding AWS with an insanely high percentage of the world’s business.

But that doesn’t mean that AWS is the only game in town. Google is running hard and creating cloud products from all of the expertise it used to build the dominant search engine. Google Cloud Platform is very competitive and in some respects might be said to be better.

Better? Well, it’s hard to say that some cloud products are head-and-shoulders above others because the products themselves are often commodities. A machine running the current version of Ubuntu or a cloud storage bucket that stores a few gigabytes are about as interchangeable as sunny days in the desert.

Still, the cloud companies are finding ways to differentiate themselves with extra features and, as is more often the case, slightly different approaches. Google’s cloud products are starting to develop a style all of their own, a style that echoes the powerful simplicity of many of Google’s consumer-facing products.

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