SAP offering customers 'simpler' way to buy its Hana in-memory platform

The company wants to increase uptake of its Hana platform

SAP is hoping a new set of programs, services, and policies will help rev up sales of its Hana in-memory database and computing platform.

While the new Simpler Choice campaign also includes perks for customers who adopt SAP's Adaptive Server and IQ databases, SAP is placing the most emphasis on getting companies onto Hana, a technology that sits at the center of its new product development efforts both for on-premises software and the cloud.

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