Facebook needs to face the music

The backlash against Facebook's new anti-privacy policies is only getting stronger. It's time for the social network to respond

Facebook, Schmacebook -- a better name for it these days would be FacePlant.

Mark Zuckerberg has both feet in the air and his head firmly stuck inside yet another dung hill, after Facebook’s recent changes to its privacy information-sharing policies.

[ Also on InfoWorld: You can't say Cringely didn't warn you in "Facebook wants to control the Web, like it or not" | Stay up to date on all Robert X. Cringely's observations with InfoWorld's Notes from the Underground newsletter. ]

The heat rising off this issue makes the whole Beacon controversy of a few years back seem like a gentle tongue bath. This week, some 15 consumer watchdog groups have filed a formal complaint with the FTC over the changes, which allow Facebook to pre-emptively butter your information across the InterWebs.

The Electronic Frontier Foundation’s Kurt Opshal takes us on a quick tour of Facebook’s eroding privacy protections over the years. It starts at 2005, when “thefacebook.com” would only display your personal information to other members of the groups you belonged to, to this year’s all-you-can-eat information buffet, where Facebook prohibits you from make some information private and by default shares your data with third-party Websites unless you tell it specifically not to. He writes:

Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.

You want to make your Facebook totally private to anyone but your actual friends? You can’t, though you can come close. And it will only take you 50 clicks inside Facebook’s Wonderland-like labyrinth of privacy controls. Have fun.

This week brought news of two separate bugs that let Websites secretly install their apps on your Facebook profile and let your friends eavesdrop on your private chats. Facebook swatted both bugs relatively promptly, but not before they made their way into the press. I can understand how Facebook missed the chat security hole -- you have to follow a fairly arcane series of steps to reproduce it. But calling the secret app problem a “bug” is a bit hard to swallow.

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