Data growth drives most reluctant enterprises to the cloud

Kicking and screaming, many businesses are adopting the public cloud because their data and budget needs leave them no choice

I'm always taken aback by the fact that no matter how much I max out the storage on my new computers, I always seem to quickly run out. This is largely due to explosion in the size and amount of digital content like images, video, and audio files, along with the need to deal with larger and larger volumes of data.

The same thing is happening within enterprises. They are simply running out of room and have no place to turn but the cloud. Many are going to the cloud kicking and screaming, but most have no choice, given budget constraints paired with the need to expand capacity.

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The news here: Enterprises that have pushed back -- and perhaps are still pushing back -- on cloud computing are getting their hands forced as they run out of database and file storage headroom. Those who stated just six months ago that the cloud was "too risky" are now making deals with providers to secure a new location for file and database processing. Those with pilot projects under way to evaluate the use of cloud computing are now moving quickly to production.

I'm not sure I saw this coming, but I'm often hearing from clients that they may hate the cloud, but need to get there ASAP.

The cloud won't always be the cheapest place to manage file storage and databases, but it's certainly the fastest path to a storage solution. The incremental subscription payments go down a lot easier than hundreds of thousands of dollars in capital hardware and software expenses.

This path of least resistance is behind these enterprises' cloud computing adoption -- not elasticity, scalability, or other benefits of cloud computing that the experts continue to repeat. Color me surprised -- not shocked, but definitely surprised that this is turned out to be the major motivator to send reluctant enterprises to the cloud.

This article, "Data growth drives most reluctant enterprises to the cloud," originally appeared at Read more of David Linthicum's Cloud Computing blog and track the latest developments in cloud computing at For the latest business technology news, follow on Twitter.

Copyright © 2011 IDG Communications, Inc.

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