Dell jumps deeper into the cloud

Dell will resell hosted applications and combine them with analytics and integration services through partnerships with, Microsoft, Intuit

Just one day after Dell announced its first infrastructure-as-a-service offering, the company is jumping deeper into the cloud. Dell will offer a family of hosted software applications for small and midsized businesses, through partnerships with, Microsoft, Intuit, and others, the computer maker announced Tuesday.

The first service,'s CRM (customer relationship management) system, is available through Dell now, the company said. Next year Dell will offer hosted versions of Microsoft's Dynamics GP ERP (enterprise resource planning) software and Intuit's QuickBooks accounting software, as well as other services, it said.

[ Also on InfoWorld: Dell to rival HP, IBM with public cloud service. | Follow the cloud with InfoWorld's Cloud Computing blog and Cloud Computing Report newsletter. ]

Dell's pitch is that it will tie the services together on the back-end using its recently acquired Boomi integration software, so that a customer's CRM software can talk to its accounting software, for example. It says it will integrate both cloud and on-premise applications. That's something smaller businesses, without large IT departments, may not want to do themselves.

Dell will also offer, by the middle of next year, a hosted analytics service that works across all its hosted applications, providing managers with a "unified view" of their business through a "cross-platform dashboard," Dell said in a statement.

The services are a smart move for Dell, said industry analyst Ray Wang, CEO of Constellation Research. They allow the company to draw on its large base of small and midsized business customers to build a software hosting business.

"A lot of SMBs aren't going to want to do the integration of all these different applications in the cloud, so Dell is putting together a package that does it for them," Wang said.

The services, called the Dell Cloud Business Applications, are being announced in conjunction with's Dreamforce conference in San Francisco. They will be Dell-branded and delivered with "business grade single sign-on and security," Dell said.

Some questions remain, such as how quickly next year Dell will roll out additional services. Executives at an event for press and analysts in San Francisco on Tuesday declined to give further details about timing. And they wouldn't say whose software Dell will use for the analytics service, or how much that service will cost when it launches next year.

Dell is charging standard list prices for the and Boomi services, said Steve Felice, president of Dell's consumer and SMB businesses. A package including five seats and a Boomi license to integrate two applications costs $565 per month, according to Dell's Web site. Implementation services for start at $5,000.

Dell isn't hosting the Salesforce applications itself; they will remain in one of Salesforce's own data centers, said Paulette Altmaier, a vice president with Dell's "solutions" group. Dell will pull the customer's Salesforce into one of its own data centers, where it will host the analytics and integration services, she said.

Other applications may be hosted in Dell's own data center, depending on which partners it chooses, she said.

SaaS (software as a service) is entering the mainstream and smaller businesses want help navigating the choices available to them, Felice said. Dell's goal isn't to build a marketplace that gives them a menu of choices for the same task. It will steer them towards what it thinks is the "best of breed" product.

"As a trusted advisor, we believe we're supposed to have a point of view," Felice said.

Boomi can connect to most of the popular packaged applications used by SMBs, through 72 software "connectors," Dell said. It won't do "custom engagements" for customers with specific application needs, Felice said, but Boomi is extensible, so an SMB could hire a third party, such as a systems integrator, to link Dell's services to a legacy application, he said.

The services are targeted initially at companies with 100 into 500 employees, Altmaier said, but Dell expects to serve both larger and smaller customers over time. Its definition of mid-size runs up to companies with about 5,000 employees.

It's Dell's second major cloud announcement in as many days, as it tries to expand beyond PCs and into the more profitable software and service markets. On Monday, Dell said it would offer a cloud infrastructure service later this year, targeted at large and midsize enterprises.

Package pricing for the CRM service, including and the Boomi integration, starts at $565 per month, Dell said. Implementation service packages start at $5,000, it said.

Dell acquired Boomi, which makes software for integrating cloud-based applications, late last year for an undisclosed sum.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's email address is


Copyright © 2011 IDG Communications, Inc.

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