Memo to Microsoft: This is how you do marketing

So you think you can salvage Windows 8 Metro? Then join Cringely as he proposes new names for the upcoming OS

Ah, Microsoft -- just when you think the company has learned how to bring a product to market without shooting itself in the foot, bang! It's limping again.

Last week Redmond quietly dropped the name "Metro" from the interface design of its Windows 8, after more than a year of promoting it in the media. Why is Microsoft shelving Metro (not to be confused with Metro Shelving)?

[ Also on InfoWorld: Since Cringely is (re)naming things, let's call Facebook what it really is too. | For a humorous take on the tech industry's shenanigans, subscribe to Robert X. Cringely's Notes from the Underground newsletter. | Get the latest insight on the tech news that matters from InfoWorld's Tech Watch blog. ]

According to the Verge, that decision was the result of "discussions with an important European partner." Aside from that sparse tidbit, it's a mystery. Verge reporter Tom Warren speculates that multi-billion-dollar German retailer Metro AG may have raised a ruckus over the name.

Maybe Microsoft was afraid people across the pond would confuse the new version of Windows with an underground train system? Or that it would only be adopted by metrosexuals? We don't know, and Redmond ain't talking.

According to ZDnet's Mary Jo Foley, Microsoft's official stance is that Metro was "just a code name" and was never intended to be the final name for the product or its design. Right -- companies always rebrand their products a few days before the thing is shipped to manufacturing and marketing materials are printed.

Which brings up the question: What should we call it now?

For the moment, it seems Microsoft is doing a search and replace, swapping "Metro Style" with "Windows 8-style UI" when talking about the Interface. But the Verge reporter Tom Warren claims Microsoft is really planning to use "Modern" instead -- because, apparently, there aren't any large German retailers that have copyrighted the name "modern." Or if there are, Microsoft hasn't managed to find them yet.

Still, this is a golden opportunity to come up with a brand-new name for the Windows 8 tiled interface. In fact, I think Microsoft should hold a "name that interface" contest and open it up to the world. Think about the publicity.

1 2 Page 1
Page 1 of 2