VDI startup Pano Logic closes shop but keeps it a secret from customers

The maker of the chrome zero-client device and cloud desktop software appears to have disappeared without a trace

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The company's corporate website is still up but with one notable difference: The management team and investor pages are both blank -- text disappearing in the middle of the night as fast as the company itself. One has to wonder if that disappearing act on the website was done in order to disassociate themselves from the company. It seems strange -- then again, what about this doesn't?

Existing Pano Logic customers will find themselves in a tough predicament because this isn't a case of simply plugging in another company's zero-client device; the Pano Logic system is a completely proprietary end-to-end solution. Its zero-client cube contains no CPU, no memory, no operating system, and no software, and it moved all computing to the client's data center or to the cloud. Unlike competitor thin client devices, Pano Logic's dedicated hardware technology only works with its data center software. While the solution's connection broker technology does work with the major hypervisor platforms like Citrix XenServer, Microsoft Hyper-V, and VMware vSphere, the connections themselves are still dependent on Pano Logic software.

If there is any consolation, it's that the Pano Logic solution was on the cheaper end of the spectrum. That said, organizations may not find themselves losing as much on capital expenditure as they could have, but this is still a hard pill to swallow, considering customers will need to "rip and replace" much of their desktop virtualization environment in order to transition to something that can be supported long term.

The Redwood City, Calif.-based company was founded in 2006. It raised $38 million in venture capital funding over the years, which included a $20 million Series C funding round led by venture capital firm Mayfield Fund in February 2010. According to the company's LinkedIn profile, Pano Logic employed nearly 70 people near the end.

The company could not be reached for comment and it has yet to issue a public statement.

Startup companies like Pano Logic go out of business all the time. But what's interesting about this closure is that the company appeared to be on the right track and showing signs of success only days earlier. Beyond that, it's the way that everyone in the company just seemed to disappear off the face of the planet without any explanation. That's just weird.

This article, "VDI startup Pano Logic closes shop but keeps it a secret from customers," was originally published at InfoWorld.com. Follow the latest developments in virtualization and cloud computing at InfoWorld.com.

Copyright © 2012 IDG Communications, Inc.

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