For cloud deployments, it's time to just do it -- ready or not

The pressure is on to deliver tangible benefits from cloud developments, though it's often unclear how to do so

It's speaking season, so I'm at a conference each week through mid-May. As always, I'm looking for what's hot or trendy in cloud computing right now, and trends point to a new acronym: JDID (just do it, dummy).

The chatter is not about what cloud computing is or what new concepts vendors are trying to push. The theme now is how to get this stuff working in the enterprise and making money for the business. The C-level executives are moving past the studies and strategies, and they want real results for their money.

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As a result, those in IT charged with creating and implementing cloud computing strategies are almost in a panic. They are tasked with getting something running, no matter if it's a small private storage cloud, a few instances on Rackspace, or an application migrated to Azure. It's all about the doing, but in the JDID context, a few common issues are popping up and making it hard to deliver:

  • This is new stuff, so it's difficult to find people with experience. Enterprises are working their way through their first projects without the experience and talent typically required. That will result in lots of mistakes and a few failures.
  • The technology is showing its age -- meaning it's too young. For example, many organizations using OpenStack distributions are working through some of the limitations the standard imposes on OpenStack products, due to its early state of maturity.
  • The technology solutions are much more complex than we originally expected. Most private clouds are made up of four to six different technologies, covering usage monitoring, security, and management, so system integration and a good amount of testing is required.

This JDID trend is only beginning. Over the next few years, we'll see how well cloud computing actually meets the needs of the business. The fact is, it will follow the same patterns as the adoption of other platforms over the years, including the discovery that there is no magic. At the end of the day, it's just software.

This article, "For cloud deployments, it's time to just do it -- ready or not," originally appeared at Read more of David Linthicum's Cloud Computing blog and track the latest developments in cloud computing at For the latest business technology news, follow on Twitter.