Jaspersoft CEO: We're driving pervasive business intelligence

Opening business intelligence to more users has long been a goal -- and Jaspersoft CEO Brian Gentile claims his cloud-based tools offer a breakthrough solution

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The fifth change is administration monitoring support, internal things we've done to make it easier to install, upgrade, and monitor the health of the server, which is really important if you're an administrator. It's not one of the sexier things we've done, but God knows it's going to help a lot of customers. We've used our own tool to make our own tool smarter. We built a set of best practice dashboards and reports, using the visualization that I described, that essentially report on the health and the maintenance of the system.

The last is PHP support. It felt to us like an opportunity missed for us not to provide native PHP support. If you're building a PHP application today and want to use a reporting and analysis tool in an embedded fashion, you have almost no choice. It's basically a Java world. If I don't know Java and I know PHP really well, I can now call and use Jaspersoft reporting tools from my PHP program, just like you would if you were a Java programmer before. Everybody's coding in scripting tools today. If this goes well, you'd likely see us advance that to more of the scripting languages in the future.

Q: Final question: You have 30 seconds with a senior IT executive. Tell them why they should be using Jaspersoft.

A: If you really care about reaching a big percentage of your audience, of your potential business users, with some amount of BI that can be tailored for them, the right place at the right time, and you want to do so affordably, you're going to need to use Web technologies, you're going to need to use something that's purely server-based and that adheres to all these open standards. There's no other tool on the market today that's going to do that for you with the affordability and the scalability of Jaspersoft. It's so compelling to see the environment purely delivered inside a Web browser that immediately what CIOs see is opportunity. When you describe the cost curve, it's so different than what they're used to that it spells even more opportunity.

The goal has always been pervasive BI, to get it in front of everybody. The problem is that cost and complexity have prevented that. We think we've finally found a formula. What is hard to admit for everyone, is that requires a confluence of technologist and business user. As soon as we overcome that mystery and just admit it, then I think what we're doing is going to have an enormous impact. There's no shortcut. It takes technology, it takes business minds. But fundamentally, with the right technology, the right BI platform, the possibilities are remarkably powerful.

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