There are a lot of places where a talented developer can go, especially in the Bay Area, notes Herb Cunitz, president of Hortonworks, a company that helps enterprises integrate Apache Hadoop. Being an open source company working on big data questions gives Hortonworks a natural advantage for software engineers who want to work on the cutting edge, he says.
"We believe an open source community, if stewarded and led by the right people, can out-innovate any individual technology company at any time," he says. "But developers don't just come to you for the technology. What they're really looking for is whether they can be part of something special -- a real journey into something that's fundamentally changing the market and driving innovation."
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This article, "7 simple rules for hiring great developers," originally appeared at InfoWorld.com. Follow the latest news in programming at InfoWorld.com. For the latest business technology news, follow InfoWorld.com on Twitter.