Which vendors will be on target in the era of New IT

Services, cloud computing, mobile, and big data analytics are changing the game, and not all enterprise providers are adapting

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The New IT era: It's going to get big in big data

The New IT era: big data analytics vendors rated

The push to big data and analytics as key IT resources is also causing shifts in the technology market, providing opportunities for companies that have strengths in these areas.

"There is greater attention to big data analytics because of the growing spate of publicized success stories that have crossed over from Internet or classic financial services early adopters to more mainstream enterprises in consumer goods, digital media, and telecomm sectors," says Tony Baer, a principal analyst at Ovum.

[ Learn what you need to know about big data analytics: Download InfoWorld's set of Deep Dive PDF reports on big data analytics. ]

Microsoft has steadily demonstrated a focus on making its information management software richer, more scalable, and more cloud-ready, says Merv Adrian, a research vice president at Gartner. "In 2014, Azure will assume its place as a crown jewel in the portfolio as Microsoft's vision of a hybrid world -- emphasizing seamless use of information across on-premise, cloud, and multiple databases and file architectures -- matches up with many organizations' determination to move to new deployment and database alternatives," he says.

Amazon is likely to continue its growth as early adopters expand their footprint, Adrian says. But "if it remains a cloud-only play, traditional mainstream IT organizations will continue to view it as only a partial solution, and it will not become a strategic partner for those organizations until its vision expands," he says. "If it chooses to wait out the lengthy transition to cloud-dominant architectures, its dominant position will have eroded, closing a unique opportunity."

Cloudera has anchored its position as the leading commercializer of the Hadoop stack, Adrian says, and in 2014 the company will seek to expand its market identity to capture a broader array of workloads in the enterprise. "As its competitors continue to ramp up, it will need to ensure that it watches its flanks and sustains growth in its core offerings while it broadens its footprint," he says.

Oracle's significant sales force turnover; its late-to-market scramble to ship an in-memory database after SAP, IBM, and Microsoft; and its continuing hardware "sinkhole" will mean substantial challenges, Adrian says, "even as it opens new fronts against several new competitive targets."

A third-party ecosystem is also emerging, as dozens of new and existing tools providers are introducing data management and security capabilities for Hadoop and other NoSQL platforms that are taken for granted in the data warehousing world, Baer says. "In 2014, watch for new applications to emerge that are designed specifically for big data and emerging platforms such as Hadoop," he says.

The one constant in the IT market is change, and those vendors with a knack for predicting what users will want and where technology will go will clearly be at an advantage.

This story, "Which vendors will be on target in the era of New IT," was originally published at InfoWorld.com. Follow the latest developments in the data center at InfoWorld.com. For the latest developments in business technology news, follow InfoWorld.com on Twitter.

Copyright © 2014 IDG Communications, Inc.

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