All White Papers

Resources available: 1548

Journey to IT as Service Powered by Software-Defined Data Center

The IT department of the future will require an entirely new model of operation, shifting from a back-office provisioning and management organization to a solution-oriented, strategic technology leader of the business. By leveraging the benefits of virtualization and cloud, IT can transform itself into a...

Big Data, Analytics & Hadoop

Getting relevant information from big data sources such as Hadoop requires a different approach. This white paper explains how SAS both simplifies and augment's Hadoop by treating Hadoop as another persistent data source that can be utilized for appropriate use cases. Learn how SAS marries the power of...

Getting There From Here: Moving Data Science into the Boardroom

How is data science perceived in the boardroom today? Is executive-level strategy being used to set the data science direction, or are data scientists going into the boardroom seeking to influence executive strategy? Read this whitepaper that explores five precepts to bear in mind when seeking to move data...

EMA: Big Data - Operationalizing the Buzz

Integrating Big Data initiatives into everyday business operations is growing in importance. This year's EMA/9sight Big Data research makes a clear case for the maturation of Big Data as a critical approach for innovative companies. The research findings in the report cover nearly 600 ongoing Big Data...

Data-Driven Marketing Campaign Optimization

Executives are being challenged like never before to keep up with the rapid rate of change in the digital marketing technology space. This research looks at what is required for organizations to combine marketing automation technology and analytics to optimize the campaign process so that it results in not...

A Marketer's Guide to Analytics

Everybody's talking about customer analytics and how they can help companies market more effectively. But for many marketing professionals today, there's a gap between theory and execution - and it's getting wider every day.This paper is designed to give managers and other marketing...

EBOOK | 7 Blueprints to Contact Center Modernization

Many organizations have identified the need to move away from their existing proprietary call center infrastructure to a modern, multi-channel contact center that meets the needs of the 21st century customer.Get the eBook 7 Blueprints to Contact Center Modernization. These seven recommendations to modernize...

GARTNER REPORT | Predicts 2014: Customer Support and the Engaged Enterprise

Customer service is re-emerging as the core business strategy to create a winning customer experience. Great service needs to be consistent across all mobile devices, as well as social and digital media channels. It also needs to be personalized and consistent with marketing efforts.

FORRESTER REPORT | Navigate the Future of Customer Service in 2014

In the age of the customer, where customers own the relationship they have with companies, delivering customer service in-line with customer expectations becomes a strategic imperative. Changes such as the explosion of digital communications, mobility, and the acceleration of innovation are having a profound...

Four Tips to Mastering Multichannel Marketing

Marketing today is complex, and there are many different factors that drive conversions. It's impossible to get the full picture of why a consumer purchased a product simply by examining one channel or one campaign. Instead, you need to examine all the ways customers interact with your brand. That...

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