White Papers by Topic: Data management

Resources available: 254

Demand and sales funnel analytics - how forward thinking marketing organizations deliver competitive differentiators

Source: IBM

Designed for the marketing operations manager and executive, this series of Sirius Decisions research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.

Data Driven Marketing

Source: IBM

This report examines how organizations are using data to impact marketing performance and marketing effectiveness It highlights best practices from 272 organizations to identify how Best-in-Class organizations use data to achieve superior performance.

Enterprise and Web 2.0 application support in a modern mainframe environment

Source: IBM

Enterprise Web 2.0 application support from IBM IBM® WebSphere® Portal for IBM System z® software provides an efficient way for mainframe users to extend the value of their System z platform to the Web. See how this software can help you develop a Web presence based on your individual needs while unlocking value for your customers and employees.

Integration between Rational and Tivoli Software Demo

This 3 minute video demonstration discusses the three integration scenarios between IBM Rational Performance Tester and IBM Tivoli Composite Application Manager.

Identify and leverage your existing service life cycles

Source: IBM

This executive brief will illustrate the progression of service management since the 1990s, illuminate the hidden service life cycles and discuss how, once they are visible, we can start to make them work - to improve services and better align IT with business objectives.

American Cancer Society Case Study

"This new case study explores how HiDef Corporate™ from Citrix Online Audio enables the American Cancer Society to cut audio conferencing costs by nearly 50% - savings that bolster the organization's core mission."

Manage Your Calls without an Operator

This new brief explores how HiDef Corporate™ Web Controls enable you to expertly manage your audio conferencing and cut costs with a simple click of the mouse."

The Value of Web-Based Audio Conferencing

"Companies are on the hunt for ways to increase productivity without much IT investment. So it should come as no surprise that many organizations are choosing Web-based audio conferencing to ratchet up efficiency while reducing costs. In this new IDC Analyst Connection, Robert Mahowald, IDC research director, explores the value of Web-based audio conferencing and how it enables organizations to better manage users and costs."

Audio Conferencing 2.0: Control Costs & Simplify Administration

"Audio conferencing has seen very few innovations in recent years - unless you consider complicated operations and added expenses to be significant milestones. Simply put, the industry has been stagnant. Until now. Enter HiDef Corporate, the new audio-conferencing solution. We're taking audio conferencing to an entirely new level. Built with Web-based administration and control, HiDef Corporate audio conferencing gives you crystal-clear audio plus the tools to extract maximum value from every call. Download this paper to learn how you can get more (and truly know what you are getting) from your audio-conferencing investment."

Controlling the Cost of Audio Conferencing

"Audio conferencing is a vital tool for business communication but the fees most services charge for operator-assisted calls can really add up. This Wainhouse Research application brief explores the costs of audio conferencing - specifically whether organizations consider cost to be a problem and what they're doing to control it."

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