All White Papers

Resources available: 1075

Delight & Engage Customers with Mobile APIs

Read this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.

APIs Drive Opportunity Explosion

Learn how leading UK retailer, Argos, increased sales by via mobile apps by 125% by leveraging a robust API management platform.

APIs Enable Nutritional Powerhouse

Learn how a young and vibrant startup, FoodEssentials has been able to perform on par with big-name enterprises in the health space via a solid API platform, marketing its API as a product, and effective developer engagement.

Health Insurance Association Launches a Security & Integration Cloud Services Brokerage

Blue Cross Blue Shield Association (BCBSA) needed to integrate member organizations with a 3rd party partner to avoid having each participating organization develop its own custom interface with the partner. Read how BCBSA implemented a "mediation layer" that simplified security, integration and...

7 Reasons Leading Companies Manage their APIs in the Cloud

Learn how and why leading companies such as Expedia, Best Buy and the NY Times, are managing their APIs in the Cloud.

Gartner Report: Adopt These Six Traits of Highly Effective Web API Programs for Business Advantage

Read this insightful report and learn answers to such questions as:What makes a successful API ProgramHow to justify an API strategy internallyHow to measure API successand much more.Download this report now and see how your company can get the advantage.

How to Engage Developers in Your API Program

Whether your API program is external (open), internal or partner-driven, developers are becoming an essential part of a successful API program. Developers are a unique audience. Using traditional marketing tactics with this audience not only doesn't work, but usually turns off the very audience you are...

How to get people to love (and make money from) your API's (API's as Products)Cash In On Today's Exploding Mobile Market

Have an API. Now what? This Success Guide explains why companies need to turn their APIs into products to effectively reach, manage, and enable apps and channels created by these three classes of developers.

Gartner Magic Quadrant for Application Services Governance

See why over 200 of the world's most iconic brands - including Coca-Cola Enterprises, USA TODAY, Best Buy, and Cisco Systems - rely on Mashery.

Making Headlines with USA Today API

USA Today uses it's Mashery-powered API to speed app development and drive new partnerships, resulting in the #1 news apps on devices from the iPad to the Kindle Fire.

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