Why would Apple use a name, iPhone, for its cellular handset when Cisco trademarked the name for its VoIP phone years a go?
My cynical guess is that Steve Jobs and his marketing department figured it this way.
If they lose the trademark infringement case in court they will have to turn over to Cisco all of the profits they've made from sale of the device.
But, the device isn't available until June. There are no profits until then.
And, once the press stops genuflecting before the iPhone, giving Apple millions of dollars in free marketing dollars, Apple will still have almost six months to market the heck out of their cellular phone under the iPhone name.
They can afford to spend millions of their own until the name becomes synonymous with Apple and cellular in the consumer's mind.
I don't see Cisco spending millions to market yet another run of the mill VoIP phone. Do you?
If they did it would probably just increase the sales of Apple's iPhone.
Apple it seems is using the lame excuse that since theirs is a cell phone and not a VoIP phone there is no conflict between the two products.
But Apple will never test that weak defense in court. Rather they will settle with Cisco before Cingular sells one Apple iPhone.
Did I hear someone say 'power' corrupts?