The fight for customers is at the heart of this battle. Manufacturers of all stripes realize that users want the same performance for their applications and services when mobile as when they are tethered to a desk. And they all want to be the one to provide it, which usually means being first. There are not too many second chances in today's market.
I'll never forget that when I was in high school, my social studies teacher told the class that whichever country wins the race to the moon will win the Cold War. "The world of undecided nations will be so awed by such an achievement they will want to emulate the winner, whoever it is," she claimed.
There's no denying that she called that one pretty well.
And so the fight over standards is a race to give users the same level of performance when mobile as they have when tethered to the desk. Whoever can do that first will win the hearts and minds of customers.