Apple MacBook sales soar at the expense of Dell

To be honest, I was certain that Apple's adoption of the Intel processor was going to be the beginning of the end for the company that has always dared to be different. However, while the story on our site attributes the huge increase in Mac notebook sales to the so-called "halo" effect coming from iPhone press coverage as well as the groundbreaking design, I believe that had only a limited impact. I think the i

To be honest, I was certain that Apple's adoption of the Intel processor was going to be the beginning of the end for the
company that has always dared to be different.

However, while the story on our site attributes the huge increase in Mac notebook sales to the so-called "halo" effect coming from iPhone press coverage as well as the groundbreaking design, I believe that had only a limited impact.

I think the increased sales of the MacBook can be accounted for by the decision to switch to Intel processors.

Simply put, Apple has had a long and not particularly glorious history with its processors.

By that I don't mean on the technology side as much as I mean on the business side. Apple has bounced back and forth between Motorola and IBM as chip suppliers.

At different times, we were told that first one PowerPC and then the other was the better chip.

The technology differences between the two may have escaped most users, but the impression left was definitely one of instability.

Now Apple seems to have matured and settled on a processor -- and on a chip designer that is known exclusively for its processors. My gosh, Motorola and IBM make so many other products that they never convinced anyone that chip technology was uppermost in their product strategy.

For many users who were perhaps sitting on the fence, wanting an Apple but unsure about taking the plunge, it seems to me Intel inside is the clincher.