Facebook has also eliminated a privacy option that blocked personal information from being shared via the Facebook API (application program interface). "This is perhaps one of the biggest problems," Bankston said. "Without using any apps at all, your information will be shared with hundreds if not thousands of Facebook application developers by virtue of your friends choosing to use apps," he said.
Facebook is ditching this option because it was not widely used, and contributed to the complexity problem Facebook is trying to tackle, a company spokesman said. "The controls had become too complex," he said. "People were not exercising control because they were overwhelmed by the choices."
Approximately 350,000 people presently block the Facebook API from accessing their data, he added. That's just 0.1 percent of Facebook users.
A large part of Facebook's problem stems from the company's decision to remove networks, which in some cases had grown too large to be meaningful. However, Schwartz said, they did give users a way to post information without sharing it with the world at large.
Now the world at large is going to get a much better look at Facebook than ever before.
(Juan Carlos Perez in Miami contributed to this story.)