June 01, 2007
YouTube, EMI ink video content deal
YouTube fights to maintain its supremacy in online video content with new licensing deal
Recommend ThisEMI Group's EMI Music will begin making its music video content available on Google's YouTube, the two companies announced Friday.
The deal is a win for YouTube, which has seen its supremacy in online video content challenged by upstarts including Joost Operations, which has signed content licensing agreements with CBS Broadcasting and Viacom brands including MTV and Comedy Central.
The two companies will share revenue generated from the content, although neither indicated that they planned to charge for its use. They did not specify what the revenue split would be.
The companies also alluded to opportunities for users to generate their own content using authorized EMI audio and video, perhaps offering users some type of remix capability, or the ability to create their own videos. However, neither YouTube nor EMI were specific in describing the role or rollout of user-generated content as part of their agreement. They did indicate that EMI artists would receive royalties based on the viewing of their work on YouTube, and that YouTube would assist in creating a monitoring system for that.
The move demonstrates that EMI will continue to make its music and video content online in new ways, even in the wake of its £2.4 billion ($4.75 billion) acquisition in May by private equity group Terra Firma's Maltby
EMI, more so than other labels, has consistently embraced digital content and online music sales. It became the first record company to answer Apple CEO Steve Jobs' call for DRM-free downloads, offering music from artists in its catalog, including Norah Jones, Coldplay, and The Rolling Stones, on the iTunes Music Store for $1.29 each, a $0.30 premium over other tracks that include DRM restrictions.
White Paper
D2D Virtual Tape Library Replication Primer
This whitepaper explains the terminology and concepts behind Data Replication technologies and establishes some sizing rules through worked examples. Learn the new paradigm in disaster tolerance—protect data anywhere.
Download now »
White Paper
An Alternative to Virtualization for Datacenter Cost Savings
Server virtualization is a popular option for dealing with mounting datacenter costs. Another equally promising approach is the use of an Application Delivery Controller. Citrix NetScaler provides a low-cost way for organizations to reduce their server count and accrue cost savings from a reduction in space, cooling, power and personnel.
Download now »
White Paper
Why Your Firewall, VPN, and IEEE 802.11i Aren't Enough to Protect Your Network
The emergence of WLANs has created a new breed of security threats to enterprise networks.
Included in HP ProCurve WLAN solutions is security technology that alleviates threats from WLANs through:
* Monitoring wireless activity inside and out of the enterprise
* Classifying WLAN transmissions into harmful and harmless
* Preventing transmissions that pose a security threat to the enterprise network
* Locating participating devices for physical remediation
White Paper
Bringing the Edge to the Data Center
Effectively address data protection challenges, implementing solutions that help store and protect business–critical data while cutting costs and improving efficiency and reliability.
Download now »
- Tackling the Top Five Network Access Control Challenges | White Paper
- Opportunities and Challenges with the Convergence of Data Center Networks | White Paper
- Network Operating System Evolution | White Paper
- How Operating Systems Create Network Efficiency | White Paper
- Data Center Survival Guide | White Paper
Sign up to receive Platforms Resource Alerts
Maximize your IT Budget with the Fujitsu Dynamic CubeToday’s IT means business. New eBook shows you how to align your IT investments.A new level of interoperability. Make IT Work As One at novell.comLimited-time offer: Save up to $100 on Polycom phones. 64-page prescriptive guide to security, compliance, and IT operations.Drive innovation with Intel and Open Source softwareLinux Contributions and Support from IntelLearn about Foundations of Green IT, from CTO Marty PoniatowskiIncrease UPS efficiency without sacrificing protectionIn less than 45 minutes, Palisade Systems protects your data
See how AT&T can help protect your network. Make IT Work As One at novell.comHP ProLiant G6 Servers. Perform like a superstar, Save like an accountant.HP ProLiant G6 Servers. Perform like a superstar, Save like an accountant.Unified Communications: Thoughts, Strategies and Predictions. Join the discussionOptimize Linux* for high performance and energy efficiency on Intel® architectureSee how Intel is working across the Open Source ecosystem to help drive rapid technological innovationTDWI checklist helps define data readiness for analytics. Download report.<802.11n Drives an Architectural EvolutionSee IBM CloudBurst's self-service user interface in action
