"This whole idea of ease -- the ease of doing business with Red Hat, the ease of support, the automation of those technologies, the time to acquire OS technologies, zero time to subscribe -- those are all built into [our goals]," Van Wyk said. "These are things that have been said to us that customers want to have."
Van Wyk declined to go into detail about exactly how Red Hat will execute on this strategy, saying the company won't really have a clear idea of the changes it will make until the initial assessment is complete.
One thing Red Hat should consider is more acquisitions, said Raven Zachary, open source research director for The 451 Group. But Red Hat should move fast to acquire companies that will help them get into new markets -- such as database and data management -- because larger IT vendors are eyeing similar purchases.
"They have companies like Oracle, Microsoft, IBM and SAP competing for the same targets," he said. "Red Hat doesn't have the capital to compete with those suitors. They need to move very quickly before we get into an era where the largest IT vendors are competing for these targets."