Microsoft began testing Wednesday an enhanced version of its search engine which will feature a new image search service, a redesigned user interface, new tools to refine query results and a new name: Windows Live Search.
This beta version of the search engine is open for testing at the Live.com portal, the home page of the Live-branded initiative Microsoft launched in November to boost its software-as-service offerings.
Windows Live Search will be in beta phase for several months, and when it exits testing it will replace MSN Search and become the search engine of Microsoft's MSN.com Web portal, said Justin Osmer, MSN senior product manager. "This is the next generation of our search engine," he said.
At that point, Windows Live Search will have all of MSN Search's functionality, plus enhancements and new features. The test search engine has new tools to organize and preview search results, and it gives users the option to view all results on a single page, eliminating the need to jump from page to page to go through the list.
Windows Live Search's new image search engine lets users determine the size of the photo thumbnails and to view full-size images without navigating away from the results page. Windows Live Search also lets people create "macros" to save queries and search parameters, and share them. MSN Search now licenses technology from a third party, Picsearch, for its image search.
"Conceptually, the changes all sound pretty good. The test will be the execution. We'll see how everything works," said Joe Wilcox, a JupiterResearch analyst.
Microsoft's MSN Search is in a distant third place in search engine usage market share. In January, Google ranked first in the U.S. with 41.4 percent of all queries, followed by Yahoo with 28.7 percent and MSN with 13.7 percent, according to comScore Networks.
Still, Microsoft believes these are still the early days of the search engine market and that it will be able to catch up to Google, Osmer said. "We see this as a long-term problem to solve. A lot can be done in search to make it a better experience," he said.
To say that the search market is in its infancy is highly debatable, Wilcox said, adding that Internet search tools existed even before the development of Web browsers; what's relatively new is the revenue tied to search engines. However, it's also incorrect to say that the game is over and Google has won, he said.
"The real test for Microsoft is whether it can take search to the next level," Wilcox said. This would mean developing a search engine that can help users find information easily employing natural language queries, not keywords, he said.
Microsoft, which unveiled Windows Live Search at the O'Reilly Emerging Technology Conference in San Diego, California, and also introduced at the show a new test version of its MSN Toolbar called Windows Live Toolbar. The new test toolbar features technology for saving and sharing Web content through technology from OnFolio, a company Microsoft recently acquired.
Also on Wednesday a revamped Live.com page was unveiled with a new design and features for users to add and customize content. Other new features are the ability to subscribe to content syndication feeds directly from search results and new "gadgets" such as search history, which keeps a log of visited Web sites, a clock, a notepad and an "infopane" which contains shortcuts to content on the MSN portal.