I blew a raspberry at Apple for lashing iPhone to Exchange. It was a matter of time before Apple took the Exchange millstone from around the necks of those users who don't want or need it.
Phil Schiller didn't think any more of that idea than I did. He introduced MobileMe, Apple's over-the-air sync and push mail service, with a Freudian slip: "ActiveStink," a reference to Microsoft's ActiveSync Exchange over-the-air sync protocol.
I'll follow up with more detail, but Schiller's demo of the Web 2.0 desktop suite, which covers the features already in .Mac, but considerably dressed up. It uses Apple's notification server.
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