You don't want a stand-alone mobile strategy. What you want is a mobile component to your overall business strategy. In some cases, your mobile strategy may be not to go mobile at all because it just doesn't fit with what your company does.
Start off simply. Begin with your business strategy and see how technology helps you enable that strategy. Your goal with any technology is for it to become invisible. Technology is meant to enable behaviors. You want technology that helps your users be more flexible and agile as they also become more productive and efficient. The technology should be in the background, and what they are trying to accomplish should be in the foreground.
You don't start handing out mobile devices because they're cool. You study people's behaviors and what they are trying to do. You build use cases around these behaviors, then fit the technology to the use case.
You should be trying to make existing processes more efficient or enable the creation of new processes because you now have tools that allow you to do things that you couldn't before. That's how you build your mobile strategy.
Or you can just hand out iPads to apes like they do at the zoo. They may have fun with them, but it doesn't stop them from flinging their poop.
This article, "Mobile strategy? You need a business strategy," originally appeared at A Screw's Loose and is republished at InfoWorld.com with permission (© Brian Katz). Read more of Brian Katz's The Squeaky Wheel blog at InfoWorld.com or at A Screw's Loose. For the latest business technology news, follow InfoWorld.com on Twitter.