I spent this weekend like I do many weekends: at a soccer tournament where one of my daughters played. It usually means at least three hours outside, but it's a fair bit of fun. As it's just the first week of April, it was still pretty cool; the high for the first day didn't go above 52 degrees, with a stiff wind blowing the entire day. It was a good day, my daughter's team didn't give up any goals, and it tied the first game and won the second.
It wasn't until I got home that I realized the damage that had been done. One look in the mirror was enough to tell me that I had a big sunburn on my face, complete with the white skin around my eyes thanks to the sunglasses protecting that patch of my face. It's not unlike what happens with many people when they go mobile.
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They look for the experience to be as frictionless as possible. The first thing they worry about is whether they can get their email, calendar, and contacts on their device. Then they start asking for more information. They want to be able to work wherever they are. Quickly, though, they start to push back against existing corporate policies. The first bit of pushback always concerns signing into the device. Most organizations require that users have a passcode on their device. It is the first line of defense for most devices: A casual user can't log into it if they find it, and for many devices, it kickstarts the encryption process.
But many users react to that requirement very much as I did at the soccer game this weekend: It really wasn't hot out, it's too early in the season, I was only going to be in the open for a short time. I told myself all those great excuses to rationalize why I hadn't applied sunblock. To be fair, I really didn't think about it -- I felt no need and gave it no significant thought.
That's no different from what users think regarding their smartphones. They aren't the type to ever lose their phone, they never leave it unattended for anyone to pick up, no one would ever want to steal their device -- the list goes on. As human beings, we are very good at rationalizing. As someone said to me when I was quite young, it is very easy to tell rational lies to yourself.