November 19, 2009

The Apple Tablet Is Dead

The latest rumors say Apple has pushed the long-rumored device back to late 2010. Here's why I think that's baloney.

Apple tablet rumors started verging into the ridiculous Thursday morning with reports that Apple has pushed back the project's launch date yet again. Those same sources are saying Apple is developing a high-end tablet that could retail for as much as $2000, according to Digitimes.

Even more preposterous is the news that major magazine publisher, Conde Nast, has decided to develop products for the tablet, according to Peter Kafka over at All Things D. There's only one snag to the publisher's plan: the company doesn't know whether the Apple tablet is real or not.

[ Discover the key Mac and Apple tech trends for business users. Read InfoWorld's Technology: Mac newsletter. ]

These rumors are getting so ridiculous that I think it's time we accepted the truth: the Apple tablet is dead; in fact it probably never existed.

Today's Special: Very Expensive Apple Tablet Baloney

Sources within Apple's supply chain are reportedly saying the tablet's launch date has been pushed back from March of next year into the second half of 2010. The reason for the delay, according to Digitimes, is that Apple has decided to switch out some components, and will also produce a second tablet with a 9.7-inch OLED screen. The new model would be in addition to a version with a 10.6-inch LCD display.

An OLED screen would use less energy, have less glare, and be able to deliver a brighter, crisper image compared to LCD. But all those advantages are going to mean big money, with a retail cost for the OLED model reaching as high as $2000. The LCD model, Digitimes says, would retail for around $800 to $1000.

Tablet Served With Vapor Sauce

Conde Nast isn't content to wait for Apple, according to All Things D, and is forging ahead with its own tablet-ready version of the tech magazine Wired, using a new publisher's tool from Adobe. The digital version of Wired will reportedly be ready by the middle of next year, and Conde Nast will, over time, create digital versions for all of its eighteen magazine titles.

The digital editions will give readers the option of viewing the original print version of the magazine or a digital version developed for the device. All Things D says Conde Nast is communicating its plans to Apple, but Cupertino is not discussing or confirming any of its product plans with the publisher. Just in case the Apple tablet is pure vaporware, Conde is also working closely with Hewlett-Packard on its plans. Presumably optimizing the magazine for HP's TouchSmart and DreamScreen lineups.

A Fanboy Reality Check

It's time to accept that the Apple tablet is not coming. After numerous delays the tablet was supposed to appear in late 2009, then as we approached that date it became accepted practice to say the tablet was coming in early 2010.

Close

On Twitter now

Mac

Powered by Twitter

On Twitter now

additional resources
White Paper - How to Improve Delivery of Advanced Web Applications

White Paper

Virtual Workforce: The Key to Expanding The Business While Cutting Costs

Get the independent advice and expertise you need to support a virtual workforce.

Go inside:
The three-step approach to making a virtual workforce a reality.
The four flavors of client virtualization technologies.
The three key initiatives that solve IT challenges.
Download now »
White Paper: Successfully Secure Your Wireless LAN With Wi-Fi firewalls.

White Paper

Addressing Linux Threats Leveraging Fewer Resources

The increase in Linux popularity has increased the frequency and sophistication of malware attacks. Read this 2 page white paper now to learn how you can protect your Linux environment with real-time protection that is certified by all major Linux vendors.

Download now »
White Paper - The 2009 Handbook of Application Delivery

White Paper

The 2009 Handbook of Application Delivery

Ensuring acceptable application delivery will become even more difficult over the next few years. As a result, IT organizations need to ensure that the approach that they take to resolving the current application delivery challenges can scale to support the emerging challenges. This handbook elaborates on the key tasks associated with planning, optimization, management and control and provides decision criteria to help IT organizations choose appropriate solutions.

Download now »
White Paper - Is Your Backup System Outdated?

White Paper

Mid-range Storage Considerations

A common misconception is that mid-range storage requirements are dramatically different than that of a larger enterprise. Mid-range storage users may require less capacity, but they have similar functionality and management requirements. This ESG paper examines mid-range storage needs and reviews a new solution that adjusts size while retaining value, performance and functionality.

Download now »

Today's Headlines: First Look Newsletter

Find out what will be news for the day, with our first-thing-in-the-morning briefing.

©1994-2010 Infoworld, Inc.