"What IT people want is to be appreciated, valued, and understood," says Steve Lowe, founder and CEO of Innovator, a custom software developer. "And they so rarely are."
Depending on the circumstances, IT is usually either perceived as Santa Claus (bringing cool new toys for all the business girls and boys), Dr. No (only interested in keeping users away from the resources they need to do their jobs), or the NSA (monitoring their every Internet move for suspicious activity and cutting them off), Lowe says.
The best way to finally get some respect? Earn it every day, Lowe says.
"The main thing IT leaders can do to counter these misconceptions is to focus on providing extraordinary value to the company in any way they can," says Lowe. "Find a place where a little technology will have a huge payoff, and just do it. Success is very difficult to argue with. If you can show that IT makes a difference, that makes it easier for executives to give IT the respect it deserves."
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