Fujitsu invests US$1.5 million in south China

New subsidiary offers ICT products, services and solutions

Fujitsu, a provider of IT-based business solutions for the global marketplace, has established Fujitsu South China with an initial investment of US$1.5 million.

The new entity is a subsidiary of Fujitsu Hong Kong, and aims to serve customers based in the Guangdong, Guangxi, Fujian and Hainan provinces. Headed by Yau Kan, Fujitsu South China is also focused on tapping China's fast-growing banking and financial sectors.

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Transnational strategy

Fujitsu's new company offers information and communication technology (ICT) products, services and solutions to target customers in the region. The company hopes this addition will help strengthen Fujitsu's business focus and resources to attract customers from this dynamic region in China. This move is part of Fujitsu's global strategy to expand international business outside Japan.

The company's officials note the rapid economic growth of south China, specifically in the Pearl River Delta. Fujitsu believes this region has significantly contributed to China's impressive growth in the last three decades. This region's success is evident from the 2008 growth figures in China. Guangdong province alone contributed almost 12 per cent of China's national gross domestic product (GDP) last year.

Guangdong is the largest of all provinces and municipalities and contributes about 30 per cent of China's total exports. Through this new subsidiary, Fujitsu will be able to provide more timely and efficient support to its customers in south China.

The banking and financial sectors are becoming very important in China. The Japanese technology giant is strongly positioned to address the demands of each and every banking and financial customer.

More collaboration

Fujitsu South China is based on the customer-centric approach and will establish greater collaboration with colleagues in Hong Kong and other parts of China to reach their goal.

"Fujitsu's new organisation structure in China is a testament to our strong commitment to this emerging market of growing importance," said Richard Christou, corporate senior executive vice president and president of global business group of Fujitsu. "Our success in China will be instrumental in attaining Fujitsu's long-term goal of transforming itself into a truly transnational organisation -- one having the global best practices and collaboration, as well as the flexibility to meet the unique needs in any specific market."

Fujitsu recognises the need of transformation to ensure each business unit accommodates the needs of each specific market, while maintaining global best practices for consistent quality levels. The company thus promotes the principle of 'Transformation for Globalisation' to support their business goal.

Christou added that they aim for greater collaboration and synergy among all Fujitsu companies in China. These efforts will help their customers to see 'One FUJITSU' wherever they go.

"Inspired by South China's expanding role as the hub and gateway of investors going into and out of China, Fujitsu South China also positions itself as the communication platform for domestic and international customers looking for opportunities beyond their home markets," said Yau Kan, president of Fujitsu South China and regional CEO of Fujitsu South China and Hong Kong.

Kan said they aim to grow their South China business three times as much as the growth rate of China market every year.