It's still early days for social media companies' news delivery mechanisms, and sites might still be working out their own definitions of "news." When news broke this past weekend of the fatal Metro-North train derailing in New York, Twitter's Event Parrot account did not let out a peep, at least for the writer of this article. But when news broke Thursday of Nelson Mandela's death, mobile alerts from both Twitter's Event Parrot and The New York Times came nearly at the same time.
For all their ambitions, Internet giants may not be the news creators of the future, experts said. Yahoo could become a huge news player with its original programming, but there are many other sites singularly focused on producing the news that aren't going away anytime soon, they said.
Internet companies like Facebook, Twitter and Google are more than happy to point users to the news, as long as there is news to be had, said Harvard's Benton. Internet firms probably won't become the primary creators of news, but they will make money from it as they can. "Twitter would rather have an ad appear next to a news company's tweet, than have an ad pop up on The New York Times' site," he said.