Hello, and welcome to another installment of Too Many Lawyers, Not Enough Brain Cells. Today's lucky contestant: Best Buy's Geek Squad. Apparently, the Geeks are willing to take on anyone, up to and including The Almighty.
According to a report in the Milwaukee Journal-Sentinal, Best Buy's coven of copyright attorneys sent a cease-and-desist letter to Father Luke Strand of Fond du Lac, Wisc. The padre's crime? He took the Geek Squad logo, altered it to read "God Squad," and painted it on the side of his Volkswagon Beetle.
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Apparently, Best Buy is afraid the good father might cut into their business by exorcising the demons in possessed PCs.
This is right up there with Apple claiming ownership of the word "pad" in all its digital forms (despite the fact that the term "iPad" was originally trademarked by Fujitsu).
It even rivals the National Pork Board attempting to sue novelty retailer ThinkGeek over its appropriation of the phrase "the other white meat" to sell canned unicorn meat. (In case you're suddenly hankering for a juicy McUniburger, it is my unfortunate duty to inform you that this was merely an April Fool's Day joke.)
Yet this is not the only episode of Best Buy Attorneys Gone Wild. Earlier this year, Best Buy tried to prevent rival PC repair service Rescuecom from buying Google keyword ads linked to "Geek Squad." It managed to sue a smaller company called Geek Patrol out of existence. In the past it has also fought companies calling themselves Geek Choice, Geek Brigade, and Rent a Geek, to name but a few.
The lesson here? If you plan to use the work "geek" in a professional context, expect a body cavity search from the big-box retailer.