"HANA was always a very abstract concept to us," Schlueter said. "We'd seen all the presentations but it was just a piece of PowerPoint."
"Times for newspapers are somewhat challenging," he added. While the Globe and Mail's leadership wants its IT department to demonstrate the value of a technology before buying into it, that presents a "chicken and the egg" problem, something HANA One helps solve, he said.
Last year, total HANA revenues were €390 million ($507 million), which SAP said had exceeded its expectations.
Given the database size limitations and pricing model, HANA One could mostly be meant as a way for SAP to entice developers to the platform, as well as generate interest in more profitable HANA appliances by allowing potential customers to easily run small projects, much as the Globe and Mail did.
SAP is also hoping to develop another major revenue stream from HANA by enticing customers of its flagship Business Suite ERP (enterprise resource planning) software to use HANA as an underlying data store, rather than databases from Oracle or IBM, as many do currently. HANA compatibility for the Suite was announced in January.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com