The ranking, which Greenpeace intends to publish every three months in 2007, assigns points to the 14 companies surveyed based on a number of criteria. These include timelines for phasing out the use of PVC and brominated flame retardants, the availability of voluntary takeback and recycling in all countries where a company operates and the availability of reports on the amount of waste electrical and electronic equipment collected and recycled.
Companies only get points for doing better than laws and regulations require, said Alhajj.
Positions two through five in the ranking were occupied by Nokia, Sony Ericsson Mobile Communications, Dell, and Samsung Electronics while the four companies ranked at the bottom ahead of Apple were Toshiba, Sony, LG Electronics, and Matsushita Electric Industrial.
Greenpeace is hoping it can persuade companies to be more proactive and build environmental performance into their businesses.
"We are focusing on the brand names because if the market leaders change, the impact will be felt globally in the industry," said Alhajj.