March 21, 2005
HP reels in Snapfish
Buy will tie into HP's digital photography product portfolio
Recommend ThisHewlett-Packard said Monday it has agreed to buy online photo sharing and printing service Snapfish. Terms of the deal were undisclosed.
San Francisco-based Snapfish competes with similar Web sites such as Ofoto (acquired by Eastman Kodak in 2001) and Shutterfly to attract digital photography enthusiasts. Snapfish's Web site allows users to share and store albums of their digital photos; for a fee, it also sells printed photos. HP said the site has 13 million registered members.
HP offers an assortment of digital photography equipment, including cameras and photo printers. The company said it will look to tie together Snapfish and its digital photography product portfolio. Snapfish President Ben Nelson will join HP and lead the new division, HP said. The acquisition is expected to close in April.
HP's deal was announced hours after Yahoo scooped up another photo sharing Web site, Flickr, also for an undisclosed sum.
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