Here’s a collection of highlights, selected totally subjectively, from the recent enterprise HPC news stream as reported at insideHPC.com.
Chip advertising costs billions, not working well?
Investor’s Business Daily is carrying a story about the money the chipmakers spend to get customers familiar with their wares. There are billions are dollars being spent, but a recent survey by research firm In-Stat found that branding in the chip industry isn’t working well.
One finding: Consumers often know chip brand names such as Centrino and Opteron, but they don’t know that Intel makes Centrino and Advanced Micro Devices makes Opteron.
And then they carelessly let their freakishly confusing codenames circulate for years in the press, further diluting their brands and so thoroughly confusing everyone it’s a wonder anyone can remember even the most basic facts about chip products.
The good news, though, is that Intel is on top of it
“Is there confusion over brand names? Definitely,” said Donald MacDonald, Intel vice president for global marketing. “This isn’t new. We identified this problem many years ago.”
Excellent. So long as they’ve identified it, we’re all good to go.
DataDirect Networks fights SATA corruption
DataDirect Networks announced today they’ve released DirectOS 3.08 with the SATAssure system for its S2A9550 SATA storage product. According to the company
The newly updated S2A9550 is the only storage array on the market that detects and corrects ‘silent data corruption’ inherent in SATA drives by performing on-the-fly real-time parity checking on all read I/Os without incurring any performance penalty.
(More on this enterprise HPC news item)
IBM’s revs Virtualization Engine storage
IBM has announced the next generation of its enterprise tape solution, the TS7740.
…the enhanced IBM Virtualization Engine TS7740 for IBM mainframe environments is designed to provide the ability to automatically duplicate tape data across three data center sites with its Three Site GRID Configuration, helping maintain availability in the event of a disaster. This new capability is designed to enable a Virtual Tape Grid computing environment with global awareness functionality that allows data to reside on TS7740s at three different sites while being easily tracked and accessed when needed. A Two Site GRID Configuration capability is currently available on the TS7740.
There are several other new features, on that jumps out at me is the addition of the smaller one-terabyte single-cache drawer for enterprise customers that need less capacity initially.