More to the point, ZoneAlarm doesn't check to see if you're running an antivirus product, much less verify if the antivirus product detects ZeuS. The program doesn't care if you're infected with ZeuS.Zbot, or if you have protection in place. It just wants to sell you an upgrade to the firewall that may or may not detect future ZeuS.Zbot variants' activities -- some day.
Makes me wonder what they teach in marketing classes these days.
In an apparent attempt to justify the gaffe, the official ZoneAlarm Twitter account spewed this pablum: "As a security vendor, we proactively let our customers know about newly discovered viruses so their PCs stay protected." As is the nature of Twitter, it's hard to attribute that statement to an individual within the Check Point organization, but my guess is that the individual(s) responsible are currently checking for cheap flights to Outer Mongolia.
Check Point's customers have inundated the ZoneAlarm forums with complaints. Corporate response has been, shall we say, less than stellar. The stock (NASDQ:CHKPT) has been on a roller-coaster ride this past month, losing 1.29 percent on Friday.
Security industry observer and curmudgeon Rob Rosenberger puts it this way: "[Check Point] must first decide if they analyze scareware tactics only for their customers' benefit -- or if they now also analyze it for their marketing team's benefit."
This article, "Global Virus Alert! ZoneAlarm's scare tactics raise hackles," was originally published at InfoWorld.com. Get the first word on what the important tech news really means with the InfoWorld Tech Watch blog.