Like other online ad sellers, Google is benefitting from a rebound in the market. Online ad revenue in the U.S. increased 11.3 percent to US$12.1 billion during the first six months of the year, compared with the same period in 2009, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported this week.
If the spending trend continues, online ad revenue could reach its highest annual level in 2010, topping the previous record of $23.4 billion set in 2008, according to the IAB and PwC report.
In 2009, U.S. online advertising revenue shrunk 3 percent to $22.7 billion, as marketers cut down on spending while weathering the economic storm.
Search ads, Google's bread and butter, continue to be by far the most popular online ad format, accounting for 47 percent of spending, followed by display ads, such as banners, with 36 percent.