Is Google cribbing from Apple's playbook?
Google is shaking things up by possibly getting into phones and netbooks hardware and may be looking to emulate Apple's hardware strategy
The dust hasn't yet completely settled from the frenzy of Google Nexus One phone rumors -- in fact there is still ongoing debate about whether the Nexus One will be direct from Google, but that hasn't stopped us from moving on to a new rumor that Google is also developing a Google-branded netbook.
Assuming the rumors are true, it begs the question of what Google's larger strategy is, and what its vision for the future looks like. Developing and marketing hardware are not what we expect from Google.
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From its origins as a Web search engine, Google has branched in a number of directions, but traditionally those directions have still been software-oriented, and Web-centric. Most people would be shocked to take a look at the Google Products page and see just how many different applications and services Google provides.
Recent acquisitions by Google, like AdMob and Teracent, fit the mold of what we expect from Google because they expand the scope of Google's advertising empire. Those purchases -- especially when combined with the expansion of Google's personalized search -- enable Google to work on delivering more targeted advertising and stretch beyond the Web to delivering ads via mobile platforms.
Moving into the operating system arena -- first with the Android mobile operating system, and following it with the Chrome operating system -- challenged the traditional Google paradigm and left many wondering what Google has up its sleeve. Android is establishing itself as a serious contender in the smartphone market, and the Chrome OS is generating a lot of early buzz.
Now we are getting into hardware -- both mobile handsets and netbooks. It seems out of character at first glance, but when you step back and look at the bigger picture rather than at individual acquisitions or development projects it starts to make sense.
No. Conspiracy theories aside, this is not an attempt at world domination by Google. Google does want to dominate, but just certain market segments, not the world. It's all about advertising revenue, and improving the Web-experience for users so it is more acceptable as a computing platform ... and ad revenue.
