EMC's recent acquisition of Greenplum has already bore fruit in the form of a new hybrid data warehousing system, as predicted by industry analysts. The company today announced the EMC Greenplum Data Computing Appliance -- note the use of "computing" in place of "warehousing" -- designed to bring order, quick transportability, and resilience to organizations' ever-growing pools of widespread, unstructured data.
With the announcement, EMC brazenly calls out competitors such as Oracle, which, thanks to its acquisition of Sun, offers a hybrid hardware-software bundle of its own, the Exadata line, combining seemingly incompatible data-warehousing capabilities with OLTP. Other plays in the space include Teradata and Netezza; IBM is in the process of acquiring the latter in a similar effort to take on Oracle.
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The EMC Greenplum DCA comes loaded with the latest version of Greenplum's database software, now at the respectable age of 4.0. Version 4.0, according to EMC, brings advanced workload management, fault tolerance, and analytics to the database's existing resume of complex query optimization, embedded languages and analytics, and monitoring and administration features.
The database continues to run on third-party hardware from companies such as HP and IBM. Not surprisingly, EMC is declaring its homegrown hardware to be fully optimized to reap top performance from Greenplum Database 4.0, yielding, for example, fast query performance and data loading.