"I have not changed any of my business plans or methodologies due to the data outage. However, it is a bit frightening to log in and see your site has taken a 'nose dive,'" Skaggs wrote in an e-mail interview.
"If I did rely heavily on this data, I would be seeking another source for Web analytics to use in conjunction with Google Analytics," added Skaggs, who is based in Peoria, Illinois.
FHM Philippines's Icamina would like Google to announce technical problems on the official Analytics blog as soon as they are detected, a common complaint from users of Google's hosted services.
Not everyone is fuming, however.
"There have been some outages but there has also been a lot of improvement activity lately," said Joe Martinez, IT director at eLayaway LLC , in a phone interview.
ELayaway, based in Tallahassee, Florida, has been using Google Analytics for about 18 months. "We're excited about the new features and if that means migration of accounts that result in outages every now and then, we're happy to bear those," Martinez said.