Yahoo will go on

King of the world? Yahoo's new CEO has a much bigger task ahead of him: keep the company from sinking like the Titanic

There's a new Chief Yahoo in town, and the snark is flying fast and furious.

I guess when you're named CEO of a company that everybody else has given up for dead it's a bit like being named captain of the Titanic shortly after the iceberg has been engaged. (Memo to RIM: Hope you're paying attention here.)

[ It may be too early to judge Yahoo's new CEO, but it's not too late to check out Cringely's list of the 10 dumbest tech moves of 2011. | For a humorous take on the tech industry's shenanigans, subscribe to Robert X. Cringely's Notes from the Underground newsletter. | Get the latest insight on the tech news that matters from InfoWorld's Tech Watch blog. ]

Ex-PayPal president Scott Thompson is slipping into Carol Bartz's old size-9 stiletto heels at Yahoo, but judging by the reaction on the blogosphere he might as well be stepping off a cliff.

• Rick Aristotle Munarriz at Motley Fool: "Yahoo hires a new Spinal Tap drummer."
• Ryan Tate at Gawker: "Yahoo's animated corpse has a new CEO, and he's a huge nerd."
• GigaOm's Om Malik: "Brand-new CEO, same old messed-up Yahoo."

Yo, the man's been on the job about 15 minutes. Can't he get no respect?

PayPal has certainly become the jewel in eBay's otherwise tarnished crown (available for a special Buy It Now price of only $99.95 -- order yours today!). But that isn't enough to impress the cynical masses, who've been down this road a few times with Yahoo. Per Munarriz:

There's no denying that the online financial payment platform is the Kim Kardashian of eBay's family tree -- but it's still a Kardashian. What can Yahoo gain by bringing on a transaction specialist? Then again, what was Yahoo thinking when it turned to a Hollywood executive or a retired CEO of an architecture software company for leadership?