You gotta love ICANN. Every time the Internet Corporation for Assigned Names and Numbers does anything, it's usually a cause for amusement.
Last week, what passes for the sole official governing body of the InterWebs released nearly 2,000 proposed new generic Top Level Domains, along with the names of the 1,100 organizations that bid for the new gTLDs. It also released the names, email addresses, and phone numbers for all of these deep-pocketed groups onto the Web. Oops.
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Today ICANN apologized for that gaffe, which follows on the heels of a similar one last April. Yes, these are the people who get to determine the Web addresses for the entire planet. Perhaps they should just change their name to ICANT and be done with it.
Still, the full list of 1,930 proposed new domains offers up interesting nuggets of information about who bid for what.
For example, Google alone has applied for more than 100 of the new domains, including .ads, .android, .blog, .docs, and strangely, .dog. Amazon is seeking more than six dozen (.author, .book, .cloud, .free, .game, and .wanggou among them).
They're not alone. Google and Amazon are among seven companies seeking to control .cloud and 13 that want to own .app. By contrast, Apple has applied for exactly one domain -- .apple -- all by its lonesome. Apparently, nobody wants to mess with Apple on that score. Can you blame them?
As for Facebook and Twitter, they applied for exactly zero new domains between them -- not even .like (Amazon went for that one).
Then there are the completely oddball domains. Would you trust a banking website that ends in .cashbackbonus? What kind of daffy site do they have in mind for .duck? Is there any point in visiting any site that ends in .fail? Or .foo? WTF is someone going to do at .wtf?