Think the iPad is all that? Just you wait for Windows 8. In a few short months, people won't even remember who made the iPad, let alone what one looks like.
Don't believe me? According to Taiwan-based news site DigiTimes, Microsoft and Intel are hatching secret plans to slash the iPad's market share from its current level of 70-plus percent to under 50 percent by the middle of next year.
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Per DigiTimes' usual crew of unnamed Taiwanese original device manufacturers:
Based on current progress of development, there will be 32 Windows 8 tablet PCs launched by Hewlett-Packard, Dell, Lenovo, Acer, Asustek Computer, and Toshiba by the end of 2012, the sources indicated. In particular, Lenovo and Acer plan to launch Windows 8 tablet PCs priced at $300 to $1,000, with entry-level models to be sold at below $300 for competition with Android tablet PCs and models offered by China-based white-box vendors, and models at over $300 to challenge iPad, including the new iPad and a next-generation iPad, the sources claimed.
Nearly three dozen Windows 8 tablets on the market by year end? That's certain to vault Microsoft to the top of the tablet food chain, just as it did for the 397 Android tablets that were on the market last year. Oh wait, sorry. That was a weird dream I had after eating too much pork lo mein.
What I meant to say is, $1,000 for a Windows tablet? Are they out of their friggin' minds?
DigiTimes' track record for accurate predictions is -- well, spotty is the nicest thing you can say about it. I wouldn't put too much stock in Microsoft's alleged plans for world tablet domination or, at this point, survival.
However, I do possess the secret for Microsoft's success. I know what it will take for Microsoft to leapfrog Apple in the tablet marketplace, and I'm willing to give up this sage bit of marketing wisdom absolutely free of charge. Ready? Here it is: Forget $999 tablets. Bollocks any notion of $299 slates.