I've been saying for quite a while that Microsoft desperately needs a new image. Well, its Singapore branch apparently grew tired of waiting for Redmond to conjure up something suitably corporate and banal. Instead, it worked up one of its own -- specifically for its newly available browser.
Meet the new face of Internet Explorer 11, Inori Aizawa.
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Inori is an 18-year-old female dressed in the requisite Japanese schoolgirl outfit. But put a magic Internet Explorer 11 shield in her hands and she possesses enough superpowers to destroy an army of evil robots. If you don't believe me, check out the video.
That video, created for the Asian Anime Festival and posted two days ago, has garnered nearly 1.4 million views on YouTube as I am writing this, and legions of fans are clamoring for more. It seems Microsoft has a hit on its hands -- at least, among creepy guys who carry photos of Sailor Moon in their wallets.
Like any plugged-in teenage girl, Inori has a Facebook page. Two days ago she served up the following entry:
Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer.
When I was younger, I used to be a clumsy, slow and awkward girl.
However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do.